AHA! This is what’s been missing from your skincare routine
If you are savvy about skincare products, then we have got a buzz-y ingredient for you: Alpha Hydroxy Acids or AHAs. These are plant and animal derived acids which when included in your regular skincare products deliver a luminous glow and flawless complexion that you crave.
If this gentle skincare acid has escaped your beauty radar, read on to find out how AHAs will uncover your inner radiance with regular use…
Removes Dead Skin Cells
AHAs are primarily used to exfoliate your skin. In fact, this is the foundation for all of the other benefits AHAs offer. The acid dissolves dead skin cells and promotes brighter complexion.
Increases cell renewal
As AHAs help clear away dead skin cells, they also help to bring to surface fresh, young skin cells. As new cells come to the surface, your complexion becomes more bright and luminous.
Promotes collagen production
Collagen is the fibre that keeps your skin looking young and smooth and with age, your skin produces lesser and lesser collagen, resulting in sallow and sagging skin. AHAs may help promote collagen production by destroying old collagen fibres to make way for new ones.
Reduces the appearance of lines and wrinkles
AHAs help in resurfacing the complexion and smoothening out the skin tone, thereby making your face look revitalised and fresh. Your skin texture appears refined and the anti-ageing benefits eliminate surface fine lines and wrinkles for younger looking skin.
Helps minimise and correct discolouration
Sun exposure and ageing are two major factors that cause pigmentation and discoloured skin. AHAs promote skin cell turnover and the new skin cells are evenly pigmented. This ensures that your looks even toned and flawless.