The launch of the first Lux soap in India dates back to the year 1929, a black and white ad that featured a popular actress of the time, Leela Chitnis. Over the years we saw some of Bollywood’s most graceful women appear as the face of Lux, and we celebrate the brand’s epic journey over the last 90 years with an ode to all those unforgettable beauties.

Rekha
 

Rekha

This timeless beauty is the perfect melange of elegance and style and has inspired many generations. Rekha still slays the red carpet at any event proving time and again that she is a phenomenal Lux iconic face.

Helen
 

Helen

The dancing queen of Indian cinema, Helen won millions of hearts with her on-screen magic. Her charm never went unnoticed just like the irresistible fragrance of Lux products.  

Hema Malini
 

Hema Malini

Dream girl Hema Malini has inspired many Indian women to work hard and not give up on their dreams. She still looks like a million bucks at every event, maybe Lux is the secret of this evergreen beauty.

Sridevi
 

Sridevi

Sridevi ruled the 90’s era with her great acting skills and dynamic presence on screen. She’s a true blue Lux iconic lady who will remain immortal in our hearts forever.  

Zeenat Aman
 

Zeenat Aman

This diva of the 70’s is still remembered as one of the boldest actresses of her time. Zeenat Aman has never been shy of the camera or the society we’re still learning a lesson or two from this bold Lux iconic lady.