Zoya Sparks Off Yet Another Luxury Affair

Written by Deepa SajnaniMay 30, 2014
ZOYA SPARKS OFF YET ANOTHER LUXURY AFFAIR
Diamonds may not be a girl’s best friend, but they are a sure close second. When Zoya launched its second store in the city, replete with great panache and style, we were spellbound. Luxury brand consultant, Nisha Jamvwal, along with Zoya Business Head Arif Padiath, opened doors to a spectacular celebration, showcasing Zoya’s new collection - Fire. It sure did set off quite a spark, revealing each piece of craftsmanship, magnificent detailing and luscious colours. The line of jewellery was inspired by the shapes of flames, drawing its context from the power that dwells in a spark.

Speaking fondly of the collection, Nisha Jamnvwal added, “Fire is one of Zoya’s most evocative collections. The poetry and symbolism of this collection attracted me.”

Zoya is a collection of luxury diamond boutiques from the house of Tata, aimed at women who are international in their aspiration. Apart from housing traditional polka and kundan jewellery, the store primarily deals in diamonds.

Click through to get your scoop on the who’s who that attended this fine affair.

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Nisha Jamvwal looks stunning in an embellished peach and gold fishtail gown

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Alescia Raut attends the launch of Zoya’s second store in a laced up burgundy ensemble

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In a beautiful floral anarkali lehenga, Vidya Malvade looked every bit the quintessential feminine beauty

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Asif Bamla keeps it simple in a printed button down paired with black trousers

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Gulshan Grover, Nisha Jamvwal and Tanuj Virvani strike a pose for the shutterbugs

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Miss Malini and Team ringing in a happy vibe

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Prahlad Kakkar looking merry in high spirits

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The dynamite ladies: (From left to right) – Sudeepa Singh, Nisha Jamvwal, Rajya Rao, Vida and Princess Krishna Panna

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Miss India Gurlien Grewal makes an enthralling entry in a tangerine cut out gown

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Models sporting Zoya’s luxurious jewellery

Deepa Sajnani

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Changing my career to fashion at the age of 27 was a risk that I'm glad I took! I don't think there is any substitute for hard work. I can be overly shy and self conscious one day and feel like I can conquer the world the next. You have to try my caramel pudding and chicken soup and don't even dare playing charades with me—I'm super competitive. I love what I do and am always looking for a way to take it up a notch!
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