Lé Box—The Pop-Up Launch You’ve Been Waiting For!

Written by Nazneen JoshiOct 20, 2014
LÉ BOX—THE POP-UP LAUNCH YOU’VE BEEN WAITING FOR!
House of MISU in association with Ave 29 have put their fabulous minds together to bring you a retail option that is really exciting. We’re talking about an exclusive pop-up store that will last for a few months, and will feature a roster of designers who we’re already in love with. What’s more, their designers are going to be rotating on a monthly basis, which means you can go back month after month and be welcomed by fresh, one-of-a-kind, boutique-standard shoppies. With a wicked idea, a fabulous bank of designers, topped off with the kind of detailing that is now synonymous with any project the girls at MISU take on—you can be rest assured that fabulous shopping is yours for the taking.

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Lé Box launches today with the first round of designers who will stay till November 16, so make sure you fit them in this weekend to get your hands on some fabulous merchandise.

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Fully equipped for the festive season with stock and stylists from around the country, which include Indian as well as Western designers—Lé Box does not disappoint. All credit to MISU and Ave 29 for bringing a new and exciting shopping format to satisfy our retail-craves.

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We told you about her first so you can imagine our thrill when we spotted Sohni Patel’s House of Sōhn at the pop-up. Her predominantly neutral-toned collection, with a few splashes of colour had us instantly running to the till to ring up our orders.

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Other designers showing this month include: Vani Anand, Yoshita Couture, Label D by Dimple Shroff, Sonam Parmar, The Silk Tree by Darshan Dhupia, Megha Kulchandani, MALIHA by Anar and Anoli and Veruschka by Payal Kothari.

Pictured here are the beauties: Mitali Sagar and Summiya Patni of House of MISU accompanied by Zaaria Patni and makeup artist Chandni Girdhar.

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Thanks for having us over for the launch! We absolutely loved the concept and are thrilled by the growing boutique culture in Bombay. But most of all we loved the cupcakes!

Ave 29, Kohinoor Mansion, Hughes Road, Off Pedder Road, Mumbai—400 007.

Nazneen Joshi

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As the esteemed Dorothy Parker once said "living well is the best revenge" and I take that piece of advice to heart. A babe in the woods for all things theatrical--I like to see drama in the mundane. Fresh off the yacht into this editorial world, I look forward to bringing in a fresh, beautiful perspective.
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