Cleanse before applying
Make sure you have a clean canvas for your serum. The ingredients in a serum are far more powerful and hydrating than a moisturiser. Hence, you need to make sure that when you apply a serum, your skin is bare and thoroughly cleansed so the ingredients are absorbed into your skin cells without attaching themselves to closed pores. So use a face wash that will work for your skin type and cleanse your skin thoroughly.
You need to massage it into your skin
Unlike a moisturiser that you simply apply on to your skin, a serum needs to be applied and then massaged into the skin for best results. Remember that a serum needs to go into your skin before a sunscreen because a sunscreen is far heavier than a serum and will block the ingredients of a serum if you use it before. So make sure you pat the serum on your skin and massage very gently.
You skin needs to be damp
Make sure your skin is a tad bit damp when applying serum. Serum bonds beautifully with water, which helps it penetrate much better and absorb into the skin. So once you’ve cleansed your skin, let it dry a little bit but apply the serum while your skin is slightly damp. If you’re looking for a face serum that induces moisture into your skin along with lending you a brighter complexion, go with the Lakmé Absolute Skin Gloss Reflection Serum.
Little goes a long way
When it comes to serums, less is more. Keep in mind that serums are extremely concentrated and intensely powerful. Moreover, serums are meant to long last so to make sure you’re using very little on your skin.
Apply before moisturiser
Remember that serums are not replacements for moisturisers. While a moisturiser hydrates your skin and balances your moisture levels, a serum has antioxidant powers that are anti-ageing, acne fighting and even complexion correcting. So in no way can serums be replaced with moisturiser. Ensure that you first apply serum, wait for a few minutes for your skin to drink it up and then go for moisturiser and sunscreen.