Know your style
My designs are an expression of who I am. I'm inspired but I don't imitate. I do what I do because I love it and give it my all. So it’s very important to know your style and not copy anybody else. Your collections have to look like they’re yours. A lot of people go in for designing because they think it’s a hobby but you have to understand that it’s a very serious profession. You have to feel very passionate about what you do.
Find your mentor
I was lucky to be able to turn to my mother, Neeta Lulla when I needed advice but you must have someone to inspire you, someone who knows fashion in and out. Also, it’s very necessary that you have a mentor who knows the business side of fashion as well because ultimately you’re selling fashion.
Create wearable pieces
My first show was such a disaster! I was really young back then and ended up doing a collection that was criticised. I was trying to be someone I’m not. I remember I had just won then Barbie award and after that, I did this utterly cute collection. It was only later that I realised that it’s very necessary to ask yourself if you’d wear the same piece yourself. Ask yourself if people are going to really enjoy wearing your collection. You have to know the USP of your label. I know that I want to do comfortable, versatile clothes that would look beautiful on different personalities.
When you’re doing something as creative as designing, you have to be inspired all the time. I personally love travelling so most of my inspiration comes from travel. Nature, picturesque locations, everything inspires me to create the kind of clothes I do.
Variety is the key
When you’re designing, it’s very important to create a variety in a collection—remember that different kinds of people with different tastes in fashion are going to wear your clothes. I like to keep neutrals, pastels as well as colour pops in my collection so I have a good range for everyone.