With her fashion line on the rise, this young designer mixes her traditional roots with western sensibilities to create great designs. Meet Sohni Patel of SOHNI as she unveils her inspiration, drive and passion for fashion and the industry she plans on conquering.
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Sohni describes her label of the same name as one for the free-spirited woman—someone who is inspired by innovation and creativity, lives in a spontaneous state of mind and exudes elegance. She has created a niche for herself in the company of comfortable fabrics, unrestricted silhouettes and a calming colour palette which together accentuate that free lifestyle she talks about.

Her predominantly neutral-toned collection, with a few splashes of colour are aimed to evoke a sense of vastness—the possibilities are endless for a woman who dons her designs—which Patel believes are a mere extension of her.

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A model sports a SOHNI embellished jacket
With a degree in Psychology and Business, Sohni eventually followed her love right to the fashion capital, Paris and gradually made her way to New York where she worked with the design teams of Nanette Lepore, Duro Olowu and Georgina Chapman. Her classic silhouettes, mixed with subtly embellished tulle, intricate lace and touches of gold sequins, show her love of the fusion between eastern and western design sensibilities. We can’t wait to see what this promising designer has up her sleeve and eagerly look forward to her collections in the seasons to come!