Post 40, your skin tends to undergo quite a few changes and therefore the makeup tricks that worked for you earlier may not exactly show the same results now. But with the right techniques and makeup application skills, it is possible to maintain a youthful glow. Following are some incredible makeup tips for women in their 40s that beautifully help enhance their natural features.

makeup tips in 40s

Apply blush the right way

A lot of people make the common mistake of applying blush to the apples of their cheeks. Doing so makes your face look plumper and older. Always apply blush on the upper part of your cheekbones in a slightly upward stroke. Pick the correct shade of blush based on your skin tone, and watch how this one trick takes years away from your face.

makeup tips in 40s

Use cream-based products

As you age, the collagen and sebum production in your skin slows down. This tends to dry your skin and makes a huge difference in the way makeup sits on your skin. Therefore it is vital to use cream-based products such as cream blushes and highlighters to give your face an instant boost of hydration and radiance.

makeup tips in 40s

Accentuate your eyes

Crow’s feet, fine lines and wrinkles are a problem for anyone over 40. While concealer is an amazing Band-Aid to cover up these issues, there is something more you can do to look absolutely perfect. Make your eyes pop by curling your lashes. Accentuate the upper lash line with eyeliner and mascara to create a point of focus.

makeup tips in 40s

Go easy on the foundation and concealer

A lot of women make the mistake of using extra foundation and concealer to hide those fine lines and wrinkles. But remember that less is more when it comes to makeup on ageing skin. Work with products that are lightweight and do not dry out the skin. This helps your natural skin peek through the foundation and looks absolutely real.

makeup tips in 40s

Don’t forget your brows

As we age, our eyebrows tend to get sparse and lose shape. Fuller, thicker eyebrows give your face better structure and a youthful appearance.  Therefore, to make your eyes really stand out, you need to pay attention to those brows, and keep them groomed and filled out.