Post 40, your skin tends to undergo quite a few changes and therefore the makeup tricks that worked for you earlier may not exactly show the same results now. But with the right techniques and makeup application skills, it is possible to maintain a youthful glow. Following are some incredible makeup tips for women in their 40s that beautifully help enhance their natural features.

Apply blush the right way
A lot of people make the common mistake of applying blush to the apples of their cheeks. Doing so makes your face look plumper and older. Always apply blush on the upper part of your cheekbones in a slightly upward stroke. Pick the correct shade of blush based on your skin tone, and watch how this one trick takes years away from your face.

Use cream-based products
As you age, the collagen and sebum production in your skin slows down. This tends to dry your skin and makes a huge difference in the way makeup sits on your skin. Therefore it is vital to use cream-based products such as cream blushes and highlighters to give your face an instant boost of hydration and radiance.

Accentuate your eyes
Crow’s feet, fine lines and wrinkles are a problem for anyone over 40. While concealer is an amazing Band-Aid to cover up these issues, there is something more you can do to look absolutely perfect. Make your eyes pop by curling your lashes. Accentuate the upper lash line with eyeliner and mascara to create a point of focus.

Go easy on the foundation and concealer
A lot of women make the mistake of using extra foundation and concealer to hide those fine lines and wrinkles. But remember that less is more when it comes to makeup on ageing skin. Work with products that are lightweight and do not dry out the skin. This helps your natural skin peek through the foundation and looks absolutely real.

Don’t forget your brows
As we age, our eyebrows tend to get sparse and lose shape. Fuller, thicker eyebrows give your face better structure and a youthful appearance. Therefore, to make your eyes really stand out, you need to pay attention to those brows, and keep them groomed and filled out.
Written by Urvi Dalal on Oct 16, 2019
Writer, avid reader and hardcore beauty enthusiast is the best way to describe Urvi Dalal. With over 5 years of writing experience in the beauty industry, you can trust her to have the latest skin, hair and makeup tidbits on her fingertips. In her time working as a beauty writer, she has had the opportunity to interact and work closely with a string of dermatologists, makeup artists and hairstylists. All that knowledge exchange, coupled with her flair and love for writing make it possible for her to bring you some authentic yet fun beauty content. When Urvi isn’t working, you’d usually catch her curled up with a big, fat book, drinking a cup of tea or practising her makeup skills; there is no in-between!