To KKW or not to KKW, that is the question. Wondering what we are talking about? Kim Kardashian West’s name has become synonymous with contouring, and she has taken to an art-form level. The reason we say it has become an art-form is with the right placement of products, you can make your skin look better and tighter. You can draw focus away from imperfections and highlight your better qualities. You can give yourself higher cheekbones, wider, awake-looking eyes and thinner, sharper noses with clever makeup.

So give yourself a sculpted, youthful look with highlights and lowlights in all the right places using these makeup tricks that we have put together just for you.
Primer
 

Primer

Always use a primer after your skincare products but before your makeup. A primer provides a good base for your foundation and helps it apply smoother on the skin. A good primer also helps smoothen fine line, creases and reduce the appearance of pores. It gives the face a soft-focus finish, making your skin look younger and healthier.

Contour
 

Contour

Apply a foundation like the Kareena Kapoor Khan Lakmé  Absolute Face Contour in a shade that is two or three times darker than your natural skin tone in the hollows of your cheeks. Suck in your cheeks like a fish and where your cheeks cave, apply a little of the darker shade foundation and blend. This creates a shadow effect and lifts up your cheekbones.

Highlighter
 

Highlighter

Remember to highlight the high-points of your face. It is the easiest way to make your skin look more glowing and dewy. This will make your appearance more youthful. Applying a highlighter like the Lakmé Absolute Moon-Lit Highlighter just below your brow bone, along the bridge of your nose and on the highest point of your cheekbones will ‘pull-up’ your face, thus giving it a more streamlined look.