Everyone Wants Sharvari's Glow Right Now—And How To Achieve It

There's a reason the internet can't stop screenshotting her. The current wave of celebrity makeup looks has moved firmly away from matte, full-coverage everything and toward skin that looks like skin—just its best, most rested version. Sharvari's Alpha-era beauty run is basically a masterclass in that shift. What makes it feel fresh is the restraint. The focus stays on a healthy, lit-from-within finish rather than a laundry list of products, which is exactly why it's resonating with people who want to look polished without looking painted.

Celebrity makeup artist Shraddha Naik, who worked with Sharvari on the Alpha press tour, sums up the philosophy simply. "The key is to have a skin-like, soft makeup look instead of something very heavy," she says. "When it's done right, it doesn't look like makeup at all—it looks like skin that's really nicely hydrated, dewy, and radiant at the same time."

Every artist will tell you the same thing: a glow like this is 70% prep. No amount of luminous foundation can fake it if the skin underneath is dry or dull, so the look really begins long before any makeup goes on—with cleansing, hydration, and a good moisturiser massaged in until the skin looks plump.

Naik's prep rule is non-negotiable. "Always use a very good moisturiser after cleansing," she says. "And before your foundation or skin tint, use a radiating primer instead of a matte primer—it really helps with that fresh makeup look."

The goal at this stage is bounce and moisture. If your skin drinks up everything you put on it, layer a hydrating serum under your moisturiser and give it a few minutes to sink in before you move on. Dewy makeup sits beautifully on well-fed skin and separates on thirsty skin—it's that simple.

Here's where most people go wrong chasing a dewy makeup look: they pile on product to get "coverage," and the glow disappears under all of it. Sharvari's base does the opposite. It's sheer where it can be and targeted where it needs to be, so the skin still peeks through.

The trick is to skip full-face heavy foundation and instead spot-conceal only where you want it—around the nose, under the eyes, over any redness. A brightening concealer does a lot of the heavy lifting here. The Lakmē Vit C Superglow Concealer is a smart pick for this step: it lifts the under-eye area and adds a fresh, awake quality without the flat, matte finish that kills a glow. Blend it out with a damp sponge rather than packing it on, and you keep that lived-in, skin-like effect.

This is exactly how Naik builds the base. "Instead of a full-coverage foundation, I usually prefer a skin tint," she says. "If someone has areas that need coverage, I'll use a concealer along with the skin tint rather than a very thick foundation."

If the skin is the canvas, the blush is what makes the whole thing look alive. A soft, diffused flush across the cheeks—drifting slightly up toward the temples—instantly reads as youthful and healthy, and it's the step people most often underestimate.

Cream and gel-cream formulas are your friend here because they melt into the skin and add dimension instead of sitting on top of it. The Lakmē 9 to 5 Powerplay Velvet Crème Blush blends seamlessly into a dewy base and gives that flushed-from-within warmth that pairs perfectly with luminous skin. Dab a little on the apples of your cheeks with your fingers and tap it upward.

The eyes in this look stay deliberately understated so the skin can do the talking. We're not in smoky-eye territory—think a wash of neutral shadow, maybe a soft line, and lashes that open the eyes up without going full drama.

Lashes are the finishing move. A good volumising mascara adds that wide-awake, fluttery lift that balances the dewy skin and keeps the whole face looking fresh rather than flat. The Lakmē Absolute 3D Lash Volumizer builds soft volume and length in a few coats—wiggle it from the root and comb up through the tips for separation. That's genuinely all the eyes need for this one.

Ready to try the full Sharvari makeup look yourself? Here's the sequence, start to finish:

1. Prep like you mean it. Cleanse, then hydrate with serum and moisturiser. Let everything absorb.

2. Go light on base. Skip full-coverage foundation. Spot-conceal and brighten, blended with a damp sponge.

3. Add life with cream blush. Tap the blush onto the apples of your cheeks and blend upward.

4. Keep eyes soft. A neutral wash of shadow, optional soft liner.

5. Open up the eyes. A couple of coats of mascara, wiggled from the root.

6. Set selectively. Powder only the T-zone if you need to—leave the high points of the face dewy.

The whole thing takes well under fifteen minutes once you have the steps down, which is the real appeal: maximum glow, minimum fuss.

A dewy finish has a reputation for sliding off by lunchtime, but a few habits keep it in place. Set only your T-zone and leave your cheekbones untouched so the glow stays where you want it. Keep a hydrating mist in your bag for a mid-day refresh—a light spritz revives cream products and stops everything looking tired. And go easy on layering: the more product you stack, the faster it moves. With this look, less really does last longer.

Naik's approach to the Mumbai heat is a masterclass in itself. "Always mattify your T-zone with a compact or powder so the face doesn't look too oily, but let your cheeks and the high points stay dewy—that's the modern way to wear a glow," she says. "And to keep everything fresh in this heat and humidity, use a long-lasting primer, keep your products light like a skin tint, and set it all with a setting spray. You even get matte setting sprays now, which really help in humid weather."