In a gender divided world, especially a patriarchal one, there were only a handful of avenues that women were allowed to operate in. Makeup, however, was one such avenue that was completely dominated by the ladies for a very long time. It is, perhaps, because the field was supposed to be considered to less masculine that men stayed away from the beauty and makeup industry, content with their peripheral roles. That being said, the impact that social media created, uniting the world under the web, has freed humankind in a way that was not conceivable before, with more and more gendered populations embracing professions that they are passionate about, no matter the reprisals of conservative society (Go Feminism!). Here are a few men who are makeup artists and are cooking up a storm on the social networking service, Instagram.

James Charles (@jamescharles)
 

James Charles (@jamescharles)

Just a cursory visit to this gifted makeup artist’s profile on Instagram exposes your mind to a burst of colour. An artist that plays around with a bright and bold palette, coupled with uncomplicated yet quirky patterns, James Charles has succeeded in providing the world of makeup with a fresh, new perspective. With 13 million followers religiously taking in his makeup advice through Instagram (he has a YouTube channel as well), he doesn’t hold back in unleashing his inner creativity and embracing his self.

Manny Gutierrez (@mannymua)
 

Manny Gutierrez (@mannymua)

Whoever would have thought that bold makeup could mesh so well with a bearded face? Well, this guy certainly did! A makeup artist who believes that “boys deserve just as much cosmetic recognition”, Manny Gutierrez has managed to alter prejudices and gain a following on Instagram of 4.7 million with his amazing makeup tips and videos. Imbuing the art of makeup with a sense of humour, he ensures that learning all those makeup skills will never again be a drab experience.

Gabriel Zamora (@gabrielzamora)
 

Gabriel Zamora (@gabrielzamora)

Based in LA, this makeup artist has certainly descended like an angel into this world of beauty. Not one to be afraid to play with different colours and styles, Gabriel Zamora quite literally plays with his makeup to create looks that are a breath of fresh air. Bright (he certainly does seem to wear a lot of lights) and intuitive, his refreshing makeup tips and videos have gained him a following of close to a million on Instagram.