Shopping online can sometimes be a tricky situation, especially when it comes to purchasing lipsticks. The shade you see on the website may not match your expectations or may not suit your skin tone. Well, there’s finally a solution for this.

A shout-out to all you lipstick hoarders out there! This all-new feature on the official Lakmé website – www.lakmeindia.com/ is sure to make your lives easy. Powered by YouCam Makeup and a first of its kind in India, it allows you to try on a lipstick online before purchasing it. Yes, you read that right!

Live makeup is no more a dream, thanks to the all new Lakmé India website

How, you ask? All you need to do is head to the website and pick the collection you’d like to try on. Next, click the “Try it on” button and choose from three options – live makeup, upload a photo and choose a model. Lastly, try out the different shades the collection has to offer, and voila! You’ll have your favourite in no time. Add it to your cart, and happy shopping!

Wondering if this feature is of any help? Team BB at your rescue! We tried out the YouCam feature ourselves and here’s what we have to say…

 

The all-new YouCam feature is a saviour

The all-new YouCam feature is a saviour

“While purchasing lipsticks online, I always end up with a shade that is already a part of my vanity kit. In worse cases, I end up buying shades that don’t suit my skin tone. When I discovered the YouCam feature on Lakmé’s official website, I couldn’t be happier. I can finally pick a shade I need and not stress about it not matching my skin tone. Here, I’ve tried the Lakmé Absolute Matte Ultimate Argan Oil Lipstick – Sinful Cherry and I’m totally crushing over this shade”.

Fatema Habib, Senior Beauty Writer

 

I don’t have to rely on swatches alone, thanks to Lakmé

I don’t have to rely on swatches alone, thanks to Lakmé

“Swatches alone are not of much help while making lipstick purchases online. I have had a history of trial and errors. But, when I got to know about the YouCam feature, I was stunned. It’s unbelievable how you can try lipsticks online, thanks to Lakmé. I am wearing the Lakmé Absolute Argan Oil Lip Color – Ruby Velvet here and it’s already been added to my cart”.

Anjali Agarwal, Features Writer

 

Never visiting a store to buy lipsticks again

Never visiting a store to buy lipsticks again

“As old-school as it may sound, I always stayed away from buying lipsticks online. Well not anymore! I tried out the YouCam feature that’s available on Lakmé India’s official website and totally loved how accurately the colours show on you. I tried the Lakmé 9 to 5 Primer + Matte Lip Color – Coffee Command and later bought it. And guess what it is the exact same shade!”

Sanya Hamdani, Senior Features Writer

 

Only trial, no errors

Only trial, no errors

“Ever since the launch of the new lipstick collection - Lakmé Absolute Matte Ultimate Argan Oil Lipstick, I have been waiting to get my hands on it and just so you know, I never buy lipsticks without trying them on. The new YouCam feature, that lets you try on your lipstick online, just sorted my life. After trying out the Lakmé Absolute Matte Ultimate Argan Oil Lipstick – Berry Boost online, I was totally convinced to go ahead with the purchase. It’s become my go-to lip colour of late”.

Urvi Dalal, Senior Beauty Writer