How to Choose Concealer Shade: Use It Right & Apply Like a Pro

When it comes to achieving a flawless base, concealer is that one ride-or-die product that belongs in every makeup bag. Whether you're dealing with dark circles from binge-watching a new series, a surprise blemish before an event, or just looking to even out your skin tone, knowing how to use concealer properly can make all the difference. But it's not just about slapping it on—understanding how to choose concealer shade, how to apply concealer correctly, and what tools to use is key to getting that smooth, natural finish. In this guide, we'll break down everything from what concealer is to why it's a total game-changer, and of course, how to make it work for your skin type and tone.