How to Choose Concealer Shade: Use It Right & Apply Like a Pro
Concealer is your secret weapon for covering blemishes, dark circles, and redness. This guide breaks down how to choose, apply, and maximize concealer for a flawless, everyday glow.
When it comes to achieving a flawless base, concealer is that one ride-or-die product that belongs in every makeup bag. Whether you’re dealing with dark circles from binge-watching a new series, a surprise blemish before an event, or just looking to even out your skin tone, knowing how to use concealer properly can make all the difference. But it’s not just about slapping it on—understanding how to choose concealer shade, how to apply concealer correctly, and what tools to use is key to getting that smooth, natural finish.
In this guide, we’ll break down everything from what concealer is to why it’s a total game-changer, and of course, how to make it work for your skin type and tone.
What Is Concealer, and What Does It Actually Do?
Let’s start with the basics—what is concealer? Think of it as a more concentrated version of your foundation. It’s designed to conceal specific problem areas like dark circles, acne, redness, or pigmentation. Where foundation offers general coverage, concealer steps in for the detailed work.
What does concealer do?
When asked what is concealer used for? The answer is simple — from covering up pesky spots to brightening the under-eye area and even shaping the brows, concealer is incredibly versatile. And in the world of no-makeup makeup, it’s often all you need for a quick skin refresh.
Still on the fence about adding one to your daily routine? Here are a few standout concealer benefits:
Covers imperfections: Instantly camouflages acne, scars, and hyperpigmentation.
Brightens the face: Especially under the eyes, for a more awake and refreshed look.
Evens out skin tone: Great for redness around the nose or mouth.
Multi-tasking hero: Use it as a highlighter, eyelid primer, or even for contouring.
How to Choose Concealer Shade for Your Skin Tone
Choosing the right concealer isn’t just about finding the correct shade—it’s also about matching it to your skin’s needs. Here’s how to make sure you’re picking the perfect match:
1. Understand Your Skin Tone and Undertone
It is crucial you choose the right concealer for your skin tone, here’s how
Fair Skin:
Opt for a concealer that’s one shade lighter than your foundation with a slight pink or peach tone to counteract purple or blue under-eye circles. Avoid overly yellow tones that can appear unnatural.
Light Skin:
Go for shades with a peach or neutral base to brighten under the eyes and conceal imperfections without looking too stark. A light ivory or soft beige works well.
Medium Skin:
Look for warm or golden beige shades. Peach and orange undertones are great for covering dark circles, while yellow-based concealers can even out discoloration.
Dark Skin:
Choose rich, deep shades with orange, red, or golden undertones. For under-eye correction, a concealer with a warm orange or red base helps neutralize darkness without going ashy.
Before you dive into the world of swatches, know your undertone:
Cool: Pink or bluish undertone—look for shades with rosy or neutral bases.
Warm: Yellow or golden undertone—go for peachy or golden hues.
Neutral: A balance of both—neutral beige tones work best.
2. Pick the Right Concealer Shade as Per Your Face
For blemishes and general discoloration:
Choose a concealer that matches your exact skin tone. This ensures a seamless blend and natural-looking coverage for pimples, redness, and uneven skin tone.
For under-eye circles:
Go one to two shades lighter than your skin tone. This brightens the under-eye area and helps mask dark circles effectively. Choose a formula with a slightly peachy or orange undertone depending on your skin tone.
For color correcting:
Use specific color-correcting concealers based on your concern:
Peach or orange: Cancels out blue or purple under-eye circles (ideal for medium to deep skin tones).
Yellow: Neutralizes mild redness and brightens dull areas.
Green: Counteracts redness from acne or rosacea.
Lavender: Brightens sallowness or yellow undertones in the skin.
3. Choose the Right Formula for Your Skin Type
Dry skin: Go for hydrating, creamy concealers.
Oily skin: Matte or oil-free formulas work best.
Combination: A satin finish that balances both is ideal.
4. Test in Natural Light
Always swatch concealer on your jawline, under-eye area, or the side of your face—areas that closely match your natural skin tone. Then, step outside or near a window to check the shade in natural daylight.
Indoor lighting, especially store lighting, can be deceiving—fluorescent or yellow lights may make concealers appear warmer or cooler than they actually are. Natural light gives the most accurate reflection of how the product will look on your skin throughout the day.
Pro Tips:
Wait a few minutes after applying to see how the concealer oxidizes (some formulas may dry down slightly darker).
Blend a small amount into your skin to observe not just the color but the texture and finish.
If you're stuck between two shades, always go with the slightly lighter one for under-eyes and the exact match for blemishes.
How to Apply Concealer Step by Step
Now that you’ve picked your match, let’s get into how to use concealer and where to apply it.
Step-by-Step Guide:
1. Prep your skin: Cleanse, tone, moisturise—and don’t forget SPF in the daytime.
2. Prime the face: Use a primer to smoothen skin texture and enhance makeup longevity.
3. Apply foundation (optional): Use foundation first if you need all-over coverage.
4. Apply concealer:
Under the eyes: Dot in a triangle shape and blend upwards.
On blemishes: Dab with your finger or brush and lightly blend the edges.
Around the nose/mouth: Lightly pat and blend to reduce redness.
5. Blend well: Use a damp beauty sponge, finger, or brush for a seamless finish.
6. Set it in place: Use a light dusting of translucent powder to lock it in—especially if you have oily skin.
Let’s Talk Priming: The Lakmé Blur Perfect Primer
Before reaching for your concealer, always start with a good base. The Lakmē Unreal Blur Perfect Primer is a brilliant pick — it smoothes out texture, blurs pores, and helps concealer (and all other base makeup) last longer without creasing or sliding off.
And there you have it—how to apply concealer in just a few easy steps.
Concealer Uses You Didn’t Know About
Beyond the usual coverage jobs, here are some lesser-known concealer uses that might just blow your mind:
As an eyeshadow base: Helps shadow colours pop and last longer.
To clean up brows: Define your arches for that snatched look.
For contouring and highlighting: Use lighter and darker shades strategically.
As lip primer: Helps bold lipstick shades look more defined.
Pro Tips to Level Up Your Concealer Game
Hydrate your under-eyes: A good eye cream makes concealer glide on smoother.
Don’t over-apply: Thin layers are better than caking it on.
Use the right tools: Fingers warm the product for better blend, brushes give precision, and sponges offer an airbrushed finish.
Colour correct if needed: Use peach or orange correctors under your concealer if dark circles are very pronounced.
Finding and applying the right concealer is a bit like finding the perfect pair of jeans—once you get it right, everything else falls into place. From covering up those mid-week under-eye shadows to brightening your entire face, it’s one product that deserves a permanent place in your routine.
So now that you know what is concealer, how to choose concealer shade, and how to use concealer effectively, go ahead and start experimenting. You’ll be amazed at how this small but mighty step can completely elevate your makeup game.
FAQ: You Asked, We Answered
Q: How much concealer should I use?
A little goes a long way. Start with a small amount and build as needed.
Q: Can I use concealer without foundation?
Absolutely. Just blend it well into your skin for a natural finish.
Q: How can I stop it from creasing?
Use an eye primer or lightweight setting powder. And make sure to hydrate the area beforehand.
Q: Is it okay to use concealer every day?
Yes—as long as you’re cleansing properly at night and using skin-friendly formulas.
Shivani Pathak is a Mumbai-based lifestyle writer. She has written across a diverse range of formats, including digital features, interviews, trend stories, personal essays, and listicles. Her work has appeared in publications such as Tweak India, Luxebook, DNA, Mongabay, and Indiaspend. When she’s not writing and obsessing over sentence structures, you can find her buried in a book with a cup of coffee by her side.
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your
rights by sending an email or submitting a request through the “Contact
Us”
form on our websites.
Where we process your personal data, you have a number of rights over how
the
data is processed and can exercise these rights at any point. We have
provided an overview of these rights below together with what this
entails
for you. You can exercise your rights by sending an email or submitting a
request
through the “Contact Us” form on our websites.
The right to be informed. You have the right to be
provided with clear, transparent and easily understandable
information
about how we use your personal data and your rights. Therefore,
we’re
providing you with the information in this Notice.
The right to access and rectification. You have the
right to access, correct or update your personal data at any time.
We
understand the importance of this and should you want to exercise
your
rights, please contact us.
The right to data portability. The personal data
you
have provided us with may be portable. This means it can be moved,
copied or transmitted electronically under certain circumstances.
The right to be forgotten. Under certain
circumstances,
you have right to request that we delete your data. If you wish to
delete the personal data we hold about you, please let us know and
we
will take reasonable steps to respond to your request in accordance
with
legal requirements. If the personal data we collect is no longer
needed
for any purposes and we are not required by law to retain it, we
will do
what we can to delete, destroy or permanently de-identify it.
The right to restrict processing. Under certain
circumstances, you have the right to restrict the processing of your
personal data.
The right to object. Under certain circumstances,
you
have the right to object to certain types of processing, including
processing for direct marketing (i.e., receiving emails from us
notifying you or being contacted with varying potential
opportunities).
The right to lodge a complaint with a Supervisory Authority.
You have the right to lodge a complaint directly with any
local
Supervisory Authority about how we process your personal data.
The right to withdraw consent. If you have given
your
consent to anything we do with your personal data (i.e., we rely on
consent as a legal basis for processing your personal data), you
have
the right to withdraw your consent at any time (although if you do
so,
it does not mean that anything we have done with your personal data
with
your consent up to that point is unlawful). You can withdraw your
consent to the processing of your personal data at any time by
contacting us with the details provided below.
Rights related to automated decision-making. You
have
the right not to be subject to a decision which is based solely on
automated processing and which produces legal or other significant
effects on you. In particular, you have the right:
to obtain human intervention;
to express your point of view;
to obtain an explanation of the decision
reached after an assessment; and
to challenge such a decision.
Further information and advice about your rights can be obtained from the
data protection Regulator in your Country.
We are committed to protect your personal information collected and
processed
by us and look forward to your continued support for the same. If you
have
any query, grievance with respect to the processing of information by
us,
you can reach out to us by calling our Toll Free No.
1800-10-22-221
or by email to lever.care@unilever.com or
submitting a request through the “Contact Us
(Privacy Request/Concern)”
form available on the HUL website.
You can also reach out to our Privacy Office in the event of any
escalation
or absence of resolution of grievance, requests, rights pertaining to
personal data processed by us. You may contact our DPO/Privacy Grievance
Officer at (1) The Data Protection Officer/Privacy Grievance Officer,
Hindustan Unilever Limited, Unilever House, B. D. Sawant Marg, Chakala,
Andheri (E), Mumbai - 400 099 or at: Grievance.Officer-Privacy@unilever.com.
You can also call on the aforementioned contact number and request it to
be
referred to the DPO/Data Protection Office.
When a privacy question or access request is received, we have
a dedicated
team which triages the contacts and seeks to address the specific
concern or
query which you are seeking to raise. Where your issue may be more
substantive in nature, more information may be sought from you. If you
are
unsatisfied with the reply received, you may refer your complaint to the
relevant Supervisory Authority. If you ask us, we will endeavour to
provide
you with information about relevant complaint avenues which may be
applicable to your circumstances.
We will update this Privacy Notice when necessary to
reflect
customer feedback and changes in our products and services. When we post
changes to this statement, we will revise the “last
updated” date at the top of this Notice. If the changes are
significant, we will provide a more prominent notice
(including, for certain services, email notification of Privacy Notice
changes). We will also keep prior versions of this Privacy Notice in an
archive for your review.
We will not reduce your rights under this Privacy Notice
without your consent.
Additional Privacy Terms or Notices
In addition to this Privacy Notice, there may be specific campaigns or
promotions which will be governed by additional privacy
terms or notices. We encourage you to read
these additional terms or notices before participating in any such
campaigns
or promotions as you will be required to comply with them if you
participate. Any additional privacy terms or notices will be made
prominently available to you.