Contouring might seem like a scary word, meant just for makeup pros but that’s not true. Face contouring isn’t just for professional makeup artists or red carpet events anymore, it’s a technique that can work for everyday makeup too, as long as you know the basics. Whether you want to add a bit more definition to your cheekbones, slim down your jawline, or simply enhance your natural features, face contouring can be your secret weapon.
And no, you don’t need 20 different products, an hour in front of the mirror or a 100 hour watchtime on makeup tutorials to get it right. With the right products, placement, and a little practice, contouring can become as easy as blending your daily foundation.
What Is Face Contouring & Why Do It?
Simply put, face contouring is the art of using makeup (usually in shades darker than your skin tone) to create shadows and definition on your face—This contrasts with highlighting, which uses lighter shades to bring certain areas forward. Together, contouring and highlighting can subtly (or dramatically) reshape your features — from sculpted cheekbones to a snatched jawline.
Contour for Different Face Shapes: Step-by-Step
One size doesn’t fit all when it comes to contouring. The placement of your contour depends largely on your face shape. The goal is to balance proportions and enhance your natural bone structure.
1. How to Contour Round Face
A round face tends to have softer angles, so the aim is to create the illusion of length and definition.
Cheekbones: Start from the ear and sweep your contour diagonally towards the corner of your mouth, stopping midway.
Jawline: Lightly contour along the jaw to create more definition.
Forehead: Add a bit along the temples to make the face appear longer.
When learning how to contour a round face, remember: blending is everything. Harsh lines can make your contour look obvious rather than natural.
2. Face Contouring Oval Face
Oval faces are often considered the most balanced shape, so the goal is to enhance rather than reshape.
Cheekbones: Apply contour slightly under the cheekbones, blending upwards.
Jawline: Add a light touch near the hairline to keep proportions balanced.
Forehead: A gentle sweep under the jaw adds structure without over-defining.
For face contouring oval face, less is often more — you just want to bring out your best features.
3. Contour Square Face
Square faces have strong jawlines and broad foreheads. The aim is to soften angles and elongate the face.
Cheekbones: Angle the contour slightly downwards for a more tapered look.
Jawline: Apply contour along the jaw to slightly soften the edges.
Forehead: Contour near the temples and along the hairline to balance width.
When you contour square face, focus on diffusing your contour well to avoid adding more sharpness to your already-defined angles.
Whether you’re doing contour for different face shapes or just adding a touch of shadow, the process is pretty straightforward:
1. Prep Your Base
Start with clean, moisturized skin. Applying a primer helps create a smooth base for makeup application and ensures longer-lasting results.
2. Apply Contour
Contouring helps sculpt and define your facial features by creating shadows and depth. Use a matte contour product that’s 1–2 shades deeper than your natural skin tone. You can use cream or powder based on your preference and skin type. Here's how to apply it to each area of your face:
Cheeks
To find the natural hollows of your cheeks, gently suck them in — you’ll notice a shadow line forming from the center of your ear towards the corners of your mouth. This is where your contour should go.
Application: Using a contour brush or beauty sponge, apply the product in a horizontal or slightly upward-angled line starting near your ear and blending towards the middle of your cheek — but stop about halfway; don’t drag it too far in.
Blending Tip: Blend upwards, not down, to lift the face and maintain a natural shadow. Avoid harsh lines by blending with a clean brush or sponge.
Jawline
Contouring the jaw helps sharpen the lower edge of your face, especially if you want a more defined or slimmer appearance.
Application: Apply contour directly along the jawbone, starting from the back (near the ear) and working toward the chin.
Blending Tip: Blend downward into the neck to avoid a visible line of demarcation between your face and neck — this ensures a seamless transition and a more natural finish.
Forehead
If you'd like to create the illusion of a shorter or more proportioned forehead, contouring along the hairline and temples can help.
Application: Apply contour along the outer edges of your forehead, focusing on the temples and the top of the forehead near your hairline.
Blending Tip: Use circular motions to diffuse the contour into your hairline. This softens the contrast between your skin and the product, creating a subtle shadow effect.
Nose
Contouring the nose can help it appear slimmer, straighter, or more defined depending on your technique.
Application: Using a smaller brush or a precise contour stick, apply two thin vertical lines down each side of the nose bridge, starting from just beneath the inner brows and stopping before the nostrils.
Blending Tip: Blend carefully with a small brush or sponge to avoid muddying the lines. You can also apply a light concealer or highlighter down the center of the nose to enhance the sculpted effect.
3. Blend
Use a makeup sponge or brush to blend the contour seamlessly into your skin. Blending well avoids harsh lines and creates a natural look.
4. Apply Highlight
Use a highlighter to accentuate areas you want to bring forward: Cheekbones: Apply on the tops of your cheekbones for a lifted effect. Nose: Apply along the bridge of your nose for a subtle highlight. Cupid's Bow: Highlight the cupid’s bow to enhance your lips. Chin: Apply a bit on the center of your chin for balance.
5. Set with Powder
Lightly dust a translucent setting powder over your face to set the makeup and reduce shine, ensuring a matte and natural finish.
6. Add Blush
Apply blush to the apples of your cheeks for a healthy flush of color and a natural glow.
Common Contouring Mistakes to Avoid
Even the most gorgeous contour can go wrong if you skip these basics:
Going Too Dark: A contour shade that’s too deep can look muddy.
Harsh Lines: Blend, blend, and then blend some more.
Wrong Placement: Contouring too low can drag your face down, while placing it too high can look unnatural.
Skipping the Base: Without a smooth base, your contour will catch on dry patches and look patchy.
Pro Tips for Flawless Face Contouring
Use Creams for a Natural Look: Especially for everyday makeup.
Powders for Longevity: Great for events or long days.
Layer Lightly: Build up product instead of going in heavy from the start.
Highlight Alongside Contour: A little glow on the high points of your face can take your contour to the next level.
Face contouring doesn’t have to be intimidating. Once you understand your face shape and the basics of placement and blending, it becomes just another fun step in your makeup routine — one that can totally transform your look in minutes. For best results, always start with a smooth, prepped base. A product like the Lakmē Unreal Blur Perfect Primer is perfect to blur pores and fine lines, ensuring your contour blends seamlessly. Follow it up with a breathable base like the Lakmē Xtraordin-airy Mattereal Mousse Foundation, which gives a soft matte finish without looking cakey.
With the right products and a touch of practice, you’ll be serving perfectly sculpted cheekbones, jawlines, and foreheads in no time.
FAQs
Q1. Can I contour without foundation?
Yes! If you prefer a natural look, you can apply contour directly over bare, moisturised skin — just make sure to blend well.
Q2. Do I need separate products for contouring and bronzing?
While both add warmth, contour is cooler-toned to mimic shadows, whereas bronzer is warmer to give a sun-kissed look.
Q3. How do I stop my contour from looking muddy?
Pick the right undertone and always build up in light layers, blending thoroughly between each application.
Shivani Pathak is a Mumbai-based lifestyle writer. She has written across a diverse range of formats, including digital features, interviews, trend stories, personal essays, and listicles. Her work has appeared in publications such as Tweak India, Luxebook, DNA, Mongabay, and Indiaspend. When she’s not writing and obsessing over sentence structures, you can find her buried in a book with a cup of coffee by her side.
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right to access, correct or update your personal data at any time.
We
understand the importance of this and should you want to exercise
your
rights, please contact us.
The right to data portability. The personal data
you
have provided us with may be portable. This means it can be moved,
copied or transmitted electronically under certain circumstances.
The right to be forgotten. Under certain
circumstances,
you have right to request that we delete your data. If you wish to
delete the personal data we hold about you, please let us know and
we
will take reasonable steps to respond to your request in accordance
with
legal requirements. If the personal data we collect is no longer
needed
for any purposes and we are not required by law to retain it, we
will do
what we can to delete, destroy or permanently de-identify it.
The right to restrict processing. Under certain
circumstances, you have the right to restrict the processing of your
personal data.
The right to object. Under certain circumstances,
you
have the right to object to certain types of processing, including
processing for direct marketing (i.e., receiving emails from us
notifying you or being contacted with varying potential
opportunities).
The right to lodge a complaint with a Supervisory Authority.
You have the right to lodge a complaint directly with any
local
Supervisory Authority about how we process your personal data.
The right to withdraw consent. If you have given
your
consent to anything we do with your personal data (i.e., we rely on
consent as a legal basis for processing your personal data), you
have
the right to withdraw your consent at any time (although if you do
so,
it does not mean that anything we have done with your personal data
with
your consent up to that point is unlawful). You can withdraw your
consent to the processing of your personal data at any time by
contacting us with the details provided below.
Rights related to automated decision-making. You
have
the right not to be subject to a decision which is based solely on
automated processing and which produces legal or other significant
effects on you. In particular, you have the right:
to obtain human intervention;
to express your point of view;
to obtain an explanation of the decision
reached after an assessment; and
to challenge such a decision.
Further information and advice about your rights can be obtained from the
data protection Regulator in your Country.
We are committed to protect your personal information collected and
processed
by us and look forward to your continued support for the same. If you
have
any query, grievance with respect to the processing of information by
us,
you can reach out to us by calling our Toll Free No.
1800-10-22-221
or by email to lever.care@unilever.com or
submitting a request through the “Contact Us
(Privacy Request/Concern)”
form available on the HUL website.
You can also reach out to our Privacy Office in the event of any
escalation
or absence of resolution of grievance, requests, rights pertaining to
personal data processed by us. You may contact our DPO/Privacy Grievance
Officer at (1) The Data Protection Officer/Privacy Grievance Officer,
Hindustan Unilever Limited, Unilever House, B. D. Sawant Marg, Chakala,
Andheri (E), Mumbai - 400 099 or at: Grievance.Officer-Privacy@unilever.com.
You can also call on the aforementioned contact number and request it to
be
referred to the DPO/Data Protection Office.
When a privacy question or access request is received, we have
a dedicated
team which triages the contacts and seeks to address the specific
concern or
query which you are seeking to raise. Where your issue may be more
substantive in nature, more information may be sought from you. If you
are
unsatisfied with the reply received, you may refer your complaint to the
relevant Supervisory Authority. If you ask us, we will endeavour to
provide
you with information about relevant complaint avenues which may be
applicable to your circumstances.
We will update this Privacy Notice when necessary to
reflect
customer feedback and changes in our products and services. When we post
changes to this statement, we will revise the “last
updated” date at the top of this Notice. If the changes are
significant, we will provide a more prominent notice
(including, for certain services, email notification of Privacy Notice
changes). We will also keep prior versions of this Privacy Notice in an
archive for your review.
We will not reduce your rights under this Privacy Notice
without your consent.
Additional Privacy Terms or Notices
In addition to this Privacy Notice, there may be specific campaigns or
promotions which will be governed by additional privacy
terms or notices. We encourage you to read
these additional terms or notices before participating in any such
campaigns
or promotions as you will be required to comply with them if you
participate. Any additional privacy terms or notices will be made
prominently available to you.
Privacy Notice