While the American Music Awards are to award the talented artists in the music business, that isn’t its sole purpose. Entertainment and style are present in generous proportions at the show, which was exactly what happened last week. With Hollywood top starlets, celebrities and artistes bringing their A-game to one of the year’s most coveted events, the style and beauty quotient went through the roof! From glitzy hairstyles to glamorous makeup, we’re showing you the beauty trends that ruled the Hollywood roost at the AMA’s.
Matching with make-up
 

Matching with make-up

While keeping the tones of your makeup in the general vicinity of your outfit is commonplace, sticking religiously to its shades is fresh and contemporary. Taking a beauty tip or two, we spotted the trend on Gigi Hadid who stuck to shimmery white as was her gown and Hailee Steinfeld, whose striped romper matched her sultry black and gold eye makeup perfectly.

Hair down and out
 

Hair down and out

A parting can change a look completely and these celebrities know it all too well. Bidding away the side part, Chloe Grace Moretz centers her shoulder length hair at her dark roots and gave it a sweet twist with pins. Ashley Benson gave her blonde hair a formal look by centering her part and wearing loose waves.

Themed talons
 

Themed talons

Co-ordinated nails and outfits were on the front foot. Selena Gomez was a glamazon in a striking burgundy dress and she didn’t forget her long, shaped nails which wore a shimmery maroon shade as well. Zendaya got dolled up in an all lace white and pink ensemble while her nails wore the look as well in a ballet pink shade.

Dark Lips
 

Dark Lips

Dark lips have been around for a while and by they aren’t going away anytime soon. Tove Lo wore her grungy look well by pairing it with a dark lip while Demi Lovato added to her vintage glamour look with a dramatic deep pout.

Image credits:
www.popsugar.com, www.refinery29.com