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What’s Hot & What’s Not: Decoding 2025’s Biggest Beauty Trends

Nidhi Kavle

Nidhi Kavle

Group
Beauty Trends
Blush Trends
Y2K Makeup
Gender-Neutral Beauty
Beauty Trends
Blush Trends
Y2K Makeup
Gender-Neutral Beauty
Keep reading to know...

As we turn the page towards a new year, here's a quick recap of all the beauty trends in 2024 that paved the way for what's on the horizon for 2025. This past year struck a great balance between minimalism and bold, expressive glamour but 2025 is about to shake things up. Spoiler: It's not what you expected!

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01Noteworthy beauty trends we saw in 2024:

1. Skin Minimalism or Quiet Luxury in Beauty

2. Blush Frenzy & Blush Blindness

3. Y2K Nostalgia or Nightmare?

4. Body Care Got a Glow-Up

5. Men (Finally) Joined the Beauty Club

6. 2024 Buzzwords: Hair Gloss, Hair Fall

7. Vanilla Was the 'IT Girl'

8. Lip Liners & Glosses Are Back & They're Better

9. Cherry Red Aesthetic

10. Beauty Made Wearable

02The Beauty Forecast for 2025: Bigger, Better, and Bolder

While 2024 struck a balance between minimalism and nostalgia, 2025 is shaping up to be a year full of surprises. Think of polarising contrasts: minimalist meets full-blown boho maximalist. Sounds chaotic? It probably will be. 1. Mocha Mousse Is Here To Stay

2. Go Bold: Think Colour, Texture, & Chaos

3. Glass Skin 2. 0

**4. You Can Never Have Enough Lipsticks **

5. Beauty That Works Overtime

6. Natural, Lived-In Hair

7. AI Everywhere

8. Bridal Beauty For Every Bride

Whether you lean towards quiet luxury or maximalist expression, 2025 promises to be bigger, brighter and better.

Beauty Forecast
Lip Products
AI Beauty
Bridal Beauty
Beauty Forecast
Lip Products
AI Beauty
Bridal Beauty
Nidhi Kavle

Nidhi Kavle

Sr. Copywriter, BB Team

Nidhi Kavle is a beauty editor and content creator who's been decoding the beauty industry for nearly a decade. When she's not geeking out over skincare ingredients or testing the latest viral beauty launches, you'll find her unwinding with a face mask (or three) and plotting her next beauty splurge.
Connect with her on Instagram: @nidhikalve

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