The most basic yet important pre-requisite of having good, flawless skin, is to be consistent with your skincare routine — and that includes cleansing. While thorough cleansing in the night may seem like a no-brainer, it is also equally important to use a gentle face wash each morning before you slather on all your day creams and sunscreens. Below, we have listed down all the reasons why your skin loves a thorough cleansing session both at AM and PM.

Removes all the dirt
 

Removes all the dirt

Cleansing your face at the end of the day makes sense, as you have to remove the dirt, makeup and other impurities that may have accumulated on your face. But why cleanse in the morning? While you sleep, you accumulate a lot of bacteria and other impurities from your bed linen and pillow cases, plus your body may also release sweat and oil. Hence, to eliminate the possibility of a skin breakout, it is as important to cleanse your face in the morning as it is as night.

Prepares your skin for the products to follow
 

Prepares your skin for the products to follow

The morning and night time skincare routine products that you so painstakingly apply won’t be very effective if your face hasn’t first been thoroughly cleansed. A clean skin helps in the better absorption of the active ingredients in the skincare products and ensures that they work more efficiently.

Prevents clogged pores
 

Prevents clogged pores

One of the main repercussions of not cleaning your face twice a day would be clogged pores and skin breakouts. Washing your face twice a day with a gentle yet effective face wash, cleanses your pores from deep within and lifts away the layer of impurities. This simple step in your skincare routine is very effective when it comes to preventing breakouts.

Leaves your skin feeling fresh
 

Leaves your skin feeling fresh

When all the dirt and impurities are lifted from the face, your skin feels super fresh and rejuvenated. Simply cleansing your face twice a day is a great way to flaunt fresh and radiant looking skin all the time.

Makes your skin look youthful
 

Makes your skin look youthful

When you clean your face twice a day and apply moisturiser to help seal in the moisture, you are actually doing your face a great favour. The moisturiser maintains the hydration levels of your skin and prevents the appearance of wrinkles, fine lines and other signs of ageing.