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Cellness Is The New Wellness

As skincare moves beyond glow, longevity and cellular performance are becoming the new beauty currency

Namrata Kedar

Namrata Kedar

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Until recently, healthy meant a glowing complexion—smooth, luminous, and filter-ready. But after a recent trip to Seoul, that definition felt outdated. Light years ahead in beauty innovation, the city reflects a global shift: from obsessing over what we see on the surface to understanding what's happening deep within the skin. As biohacking enters the mainstream, concepts like biological age and cellular regeneration are the skincare trends shaping beauty narratives. Ingredients such as NAD+, exosomes and PDRN are no longer niche—they signal a new approach to ageing that prioritises prevention and longevity. Skincare is no longer about instant glow; it's about optimising skin at its most fundamental level. Welcome to the era of cellness.

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TL;DR

  • Skincare is shifting from surface-level beauty to cellular health, focusing on prevention, longevity, and biological optimisation rather than instant results.

  • Consistent, age-specific routines strengthen skin at a cellular level, promoting repair, regeneration, and resilience against stress and ageing.

  • AI, biotech ingredients, and regenerative treatments enable hyper-personalised, preventive skincare that integrates lifestyle, wellness, and long-term skin health.

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Namrata Kedar

Namrata Kedar

Sr. Copywriter, BB Team

Namrata Kedar is a fashion and beauty writer, with words in titles like Vogue, Harper's Bazaar, Elle and GQ. Living between Dubai and Mumbai, she thrives on the fast pace of Mumbai and the cultural diversity of Dubai. When not glued to the laptop, you'll find her doing pilates, consuming endless books in city cafes with a side of matcha, or creating captivating content for brands on Instagram.

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