Traditionally, Dhanteras marks the commencement of Diwali festivities and is an extremely auspicious day to make new purchases—especially precious metals for good luck and prosperity. But did you know that this luxurious yellow metal has amazing benefits for your skin too? Did you know that gold can leave your skin looking more radiant than ever?

Here's how and why you need to indulge in gold this Dhanteras for a prosperous skin....

1.  Beautifying and healing properties
 

1. Beautifying and healing properties

For eons, gold has been synonymous with power, wealth and more importantly beauty. It is because the minerals in this metal have a warm effect and soothing vibrations on the skin, that encourage blood flow and heal skin ailments. So make sure you add products with gold ingredients to your beauty regimen.

2. Gold as an elixir for skin
 

2. Gold as an elixir for skin

Did you know that gold is also known as "elixir of life"? As you grow older your skin stops naturally producing collagen and elastin making you look duller and the signs of ageing more prominent. The alloys present in gold can help you add a boost of vitality and life to your skin making it the perfect ancient remedy for a radiant youthful skin.

3. Reverses environmental damage
 

3. Reverses environmental damage

With festivities come inevitable skin damage—thanks to all the food and pollution. In addition to protecting your skin from the sun, the amazing healing properties of gold also undos the environmental damage by re-energising skin cells.

Dhanteras Gold Skincare

Dhanteras Gold Skincare

So ladies, are you convinced that your skin needs some gold love now? Want to buy gold for your skin already? We bet you do! Well, here is what you need.

Infused with real gold microparticles, AHA, Retinol and pro-Vitamin B3; the Ponds Gold Radiance Serum is literally the gold indulgence your skin will thank you for. For best results, we recommend following the serum up with Pond's Gold Radiance Youthful Night Repair Creme to lock in all the goodness of gold.