Virtual try-on options while online shopping for beauty products aren't new, but it's now that they're finally moving in the direction of as much accuracy as possible. Whether you're taking a skin quiz, speaking to a virtual assistant about your beauty needs, or trying on a red lipstick virtually to decide if it's your colour or not, the possibilities of online assistance are endless. However, this hasn't stopped in-store shopping from continuing to grow as well — brands are still investing in standalone stores, multibrand beauty retailers are popping up month on month, and sales are skyrocketing. How do these two distinct shopping experiences — online shopping vs in-store shopping — weigh against each other, and can augmented reality (AR) and artificial intelligence (AI) replace in-person assistance?
