Weddings and eye makeup — two seemingly different things, but at their very core lies a common golden rule — they must both wow and turn heads. More so when they make an appearance together. Suddenly, all eyes fall on them, and there's no room for smudges, slip-ups, or second guesses. Here are some eye makeup steps you need to pay attention to, NOW.
So, bride-to-be, while you manifest the wedding of your dreams, here's a little something you might want to consider — the windows to your soul deserve some thought too. To ensure you leave your S/O completely dreamy-eyed on your special day, we've put together a guide on bridal eye makeup, complete with insider tips and tricks, that'll just seal the deal. Do you vow to fulfill them?
Must Try Bridal Eye Makeup Looks for This Wedding Season
Need some inspo? It's time to take cues from the 2025 bridal mood board.
A. Subtle, Defined Liner:
New-age brides are now trading their jet-black liners for subdued brown ones. This choice of colour instantly softens the features, delivering a dreamy, romantic finish in one swipe. Recreate this look with a budge-proof, smudge-proof formula like the precise Lakmé Ultimate Glam Eye Liner.
B. Fluttery Lashes:
Soft, fluffy lashes effortlessly lend themselves to modern-day weddings, easily achieved with smudge-proof mascara or natural-looking falsies
C. Natural Brows:
Overdefined brows are no longer bride-approved. Instead, filling them in lightly guarantees an effortless payoff. Do so with a precise, fine-tipped pencil that doesn't fade easily.
D. Glossy Lids:
You can dew no wrong with sheer, glazed lids. Many are now swiping clear, light-catching gloss over the eyes, ideal for a clean, editorial touch. The upside to this trend is that it's immensely beginner-friendly.
E. Inner Corner Pop:
Hues of rose-gold, bronze, or champagne are sitting atop more bridal lids off late, creating the illusion of wider, brighter eyes in photos. Place some product around the inner corners of your eyes with a small eyeshadow brush, and you're done!
F. Classic Gold and Bronze Smokey Eyes:
A timeless choice for brides, this look blends warm golds and rich bronze tones to create depth and dimension. The smokey effect adds drama while maintaining a radiant elegance that pairs beautifully with traditional bridal attire.
G. Soft Pink Halo Eyes:
Romantic and dreamy, this look features soft pink shades applied to both the inner and outer corners of the eye, with a pop of shimmer in the center. It creates a glowing, halo-like effect that’s perfect for daytime ceremonies or pastel-themed weddings.
H. Bold Kohl-Rimmed Eyes:
Deeply defined eyes using intense kohl liner create a bold, dramatic statement. This look enhances the natural shape of the eyes, bringing attention and depth—ideal for evening weddings or brides who want a more traditional, expressive style.
I. Glitter Cut-Crease Eyes:
For brides looking to shine, a glitter cut-crease offers a modern, high-glam look. With a sharply defined crease and sparkling glitter across the lid, this technique makes your eyes pop and photographs beautifully under lights.
J. Monochrome Mauve Eyes:
Subtle yet chic, this look uses varying tones of mauve to create a cohesive, softly blended finish. It’s sophisticated and modern, making it perfect for minimalist brides or contemporary ceremonies.
The Complete Breakdown: Bridal Eye Makeup Steps
Step 1: Apply Primer and Concealer
Primer: Just like you prime your face, start by priming your eyelids to ensure tear-proof, long-lasting eye makeup. Apply a pea-sized amount of primer to your fingertips or a small brush, then sweep it over your lids. This smooths the skin and helps makeup glide on effortlessly while boosting its staying power.
Concealer: After priming, use concealer to even out any discoloration on the lids or under the eyes. This creates a flawless base, brightens the area, and enhances the overall look, ensuring your makeup remains fresh from the ceremony to the celebration.
Step 2: Apply Eyeshadow
Now, dust some neutral, skin-toned shadow over your lids to create an even-toned base and eliminate any residual stickiness from the primer.
We've rounded up a few eyeshadow techniques for you to master, depending on the look you'd like to achieve. But before you proceed, ensure you do this — keep the Lakmé Glitterati Chroma Chic Eye Shadow Palette very, very close to you. This palette features 12 day-to-night shades for every mood, making it perfect to add to your bridal trousseau.
Apply a Neutral Base Shade:
After priming and concealing, sweep a neutral-toned eyeshadow across your lids. This base evens out the skin tone, sets the primer, and creates a smooth canvas for blending additional shades seamlessly. It also helps your eye makeup stay put and look more vibrant throughout the day.
Cut Crease:
This technique involves applying a lighter eyeshadow to the crease of the eye to create a sharp, eye-opening effect. Begin by sweeping a dark brown shadow above your crease, close to the brow bone. Next, layer some concealer onto your lid, cleaning up the edges of the brown eyeshadow effortlessly.
With an angled brush, extend it upward, toward the tail of the brow. Now, dab a white or cream shadow over the concealer to dial up the contrast. And that’s it!
Create a Soft Transition:
To create a seamless eye makeup look, try this technique. Begin by dabbing a lighter shade onto the inner corners of your eyes, a medium shade onto the center of your lids, and a darker shade onto the outer comers. Now, use a fluffy brush to blend all of these shades in. Ideal for those who like natural bridal eye makeup, this will create a soft, diffused look in no time.
Deepen the outer corners of the Eyes
For an ethereal touch, look no further. Apply a dark shade to the inner and outer corners of your eyes, leaving the center untouched. Then, apply some shimmer to this area for a halo-like effect. You can gently blend the edges for a soft, seamless finish.
Step 3: Apply Eyeliner
For better or for worse, you can count on your eyeliner to let you wing the day. But which look will best suit your bridal persona? Let's find out.
If you favor timeless over trendy, pair your eyeshadow with a classic winged liner. Trace a thin, precise line along the inner corner of your eye, gradually thickening it toward the center and outer edges. The waterproof Lakme Eyeconic Eyeliner is ideal for beginners and pros alike, and creates a precise, neat line, every single time. Now, flick the wing outward, following the natural angle of your lower lash line. You can do this by placing a tape or stencil at the outer corner of your eye, angled toward the tail of your eyebrow. Simply draw along the tape for a crisp, sharp flick. You can pair this with a brown or champagne eyeshadow.
For ultra-minimal brides who love a no makeup, makeup look, try tightlining your eyes for a defined yet subtle finish. Do so by lifting your upper and lower lashes and filling in the space between your lash line and waterline with a pencil or gel liner. This technique creates the illusion of wide, defined eyes and fuller lashes.
If soft-glam is the name of your game, consider reaching for a creamy, soft-brown pencil or eyeshadow. Draw a flick along your upper lash line, as you normally would, and gently blur the liner with a cotton swab, smudging brush, or your fingertips. This will create a smoky, diffused effect in seconds. A light, shimmery pink or brown shadow will complement this look.
Step 4: Apply Mascara
The next bridal eye makeup step — achieving full, thick lashes that hypont-eyes 'em. Gently clamp an eyelash curler onto your lashes for a few seconds for an instant eye-opening effect. Reach for a lash serum next to moisturize, prime, and soften them. This step preps your lashes for mascara, which follows right after.
Reach for a mascara based on the look you desire — a volumized, lengthened, or curled lash. The Elle 18 Eyedrama Mascara will deliver all three benefits in one swift sweep. Position the wand at the root of your lashes, wiggling it from side to side as you move upward. This ensures every lash is individually coated.
Repeat this twice or thrice, focusing more on the tips for added length. You can then brush a clean spoolie through your lashes to remove any clumps.
Gently retrieve your falsies after, holding them up against each eye to measure their length. Trim the outer edges to best fit your eye shape. Apply glue to the band of your falsies with a thin, fine-tipped brush next, and let it dry for 30 seconds. This allows the glue to become tacky.
With an eyelash applicator, place your falsies along the base of your natural lashes. Begin at the center, before pressing the inner and outer corners into place. Pinch your natural lashes and falsies together for a more seamless blend. You can finish by adding a touch of kohl or eyeliner to your lash line to cover up the glue. Voilà — you're ready for lift-off!
Which one of these bridal eye makeup looks are you recreating?
With all eyes (and cameras) on you, there’s really no room for error. Just keep these in mind to avoid any beauty faux pas.
I. Your wedding-day is not the time to experiment with your eye makeup. Do pencil in some time before D-day to test-run your look in different lighting.
II. A wedding is incomplete without a twirling, teary-eyed bride. But smudged, runny mascara is not a welcome plus-one. So, opt for waterproof, budge-proof products that take your look from 'I do' to disco effortlessly.
III. Bridal eye makeup is heavier than most, making it prone to creasing and piling. Apply your product in thin layers, blending each one thoroughly at every stage. This ensures your look remains smooth, non-cakey, and in it for the long haul.
IV. Falsies effortlessly elevate your eyes, but they can overpower your look in seconds. Choose fluttery, wispy ones that simply lift and enhance your eyes.
V. A little shimmer goes a long way. Remember not to overload your eyes with glitter. This may not read well in photos. Instead, highlight your inner corners for a subtle sheen, while keeping the rest of your look neutral.
VI. Some powders and highlighters can cause a flashback in photos — essentially when the skin under your eyes looks pale and ghostly. Click a few pictures before the ceremony to ensure this doesn't happen.
And that’s it. You’re now ready to tie the know. Go on, dear bride, mesmer-eyes them.
A professional writer by day, and a poet by night, I'm a journalism graduate with experience in the news, travel, and food sectors. A frantic compiler of excerpts from books I've read, you can count on me to incorporate quotes and phrases into everyday conversations without a warning. On days I'm not working, I station myself in front of my laptop, and try to work my way through month-old drafts of my writings.
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country
the data was collected in.
Unilever takes the security of your personal data very
seriously. We take every effort to protect your
personal
data from misuse, interference, loss, unauthorised access, modification
or
disclosure.
Our measures include implementing appropriate access
controls, investing in the latest Information
Security
Capabilities to protect the IT environments we leverage,
and
ensuring we encrypt, pseudonymise and
anonymise personal data wherever possible.
Access to your personal data is only permitted among our employees and
agents
on a need-to-know basis and subject to strict
contractual confidentiality obligations when processed
by
third-parties.
We will keep your personal data for as long as we need
it
for the purpose it is being processed for. For example,
where you make a purchase online with us we will keep the data related
to
your purchase, so we can perform the specific contract you have entered
and
after that, we will keep the personal data for a period which enables us
to
handle or respond to any complaints, queries or concerns relating to the
purchase.
Your data may also be retained so that we can continue to improve
your experience with us and to ensure that you receive any
loyalty rewards which are due to you.
We retain the identifiable data we collect directly for targeting
purposes
for as little time as possible, after which we employ
measures to permanently delete it.
We will actively review the personal data we hold and delete it
securely, or in some cases anonymise it,
when
there is no longer a legal, business or consumer need for it to be
retained.
Your rights in relation to your personal data how it is processed. You
can
exercise these rights at any point. We have provided an overview of
these
rights below together with what this entails for you. You can exercise
your
rights by sending an email or submitting a request through the “Contact
Us”
form on our websites.
Where we process your personal data, you have a number of rights over how
the
data is processed and can exercise these rights at any point. We have
provided an overview of these rights below together with what this
entails
for you. You can exercise your rights by sending an email or submitting a
request
through the “Contact Us” form on our websites.
The right to be informed. You have the right to be
provided with clear, transparent and easily understandable
information
about how we use your personal data and your rights. Therefore,
we’re
providing you with the information in this Notice.
The right to access and rectification. You have the
right to access, correct or update your personal data at any time.
We
understand the importance of this and should you want to exercise
your
rights, please contact us.
The right to data portability. The personal data
you
have provided us with may be portable. This means it can be moved,
copied or transmitted electronically under certain circumstances.
The right to be forgotten. Under certain
circumstances,
you have right to request that we delete your data. If you wish to
delete the personal data we hold about you, please let us know and
we
will take reasonable steps to respond to your request in accordance
with
legal requirements. If the personal data we collect is no longer
needed
for any purposes and we are not required by law to retain it, we
will do
what we can to delete, destroy or permanently de-identify it.
The right to restrict processing. Under certain
circumstances, you have the right to restrict the processing of your
personal data.
The right to object. Under certain circumstances,
you
have the right to object to certain types of processing, including
processing for direct marketing (i.e., receiving emails from us
notifying you or being contacted with varying potential
opportunities).
The right to lodge a complaint with a Supervisory Authority.
You have the right to lodge a complaint directly with any
local
Supervisory Authority about how we process your personal data.
The right to withdraw consent. If you have given
your
consent to anything we do with your personal data (i.e., we rely on
consent as a legal basis for processing your personal data), you
have
the right to withdraw your consent at any time (although if you do
so,
it does not mean that anything we have done with your personal data
with
your consent up to that point is unlawful). You can withdraw your
consent to the processing of your personal data at any time by
contacting us with the details provided below.
Rights related to automated decision-making. You
have
the right not to be subject to a decision which is based solely on
automated processing and which produces legal or other significant
effects on you. In particular, you have the right:
to obtain human intervention;
to express your point of view;
to obtain an explanation of the decision
reached after an assessment; and
to challenge such a decision.
Further information and advice about your rights can be obtained from the
data protection Regulator in your Country.
We are committed to protect your personal information collected and
processed
by us and look forward to your continued support for the same. If you
have
any query, grievance with respect to the processing of information by
us,
you can reach out to us by calling our Toll Free No.
1800-10-22-221
or by email to lever.care@unilever.com or
submitting a request through the “Contact Us
(Privacy Request/Concern)”
form available on the HUL website.
You can also reach out to our Privacy Office in the event of any
escalation
or absence of resolution of grievance, requests, rights pertaining to
personal data processed by us. You may contact our DPO/Privacy Grievance
Officer at (1) The Data Protection Officer/Privacy Grievance Officer,
Hindustan Unilever Limited, Unilever House, B. D. Sawant Marg, Chakala,
Andheri (E), Mumbai - 400 099 or at: Grievance.Officer-Privacy@unilever.com.
You can also call on the aforementioned contact number and request it to
be
referred to the DPO/Data Protection Office.
When a privacy question or access request is received, we have
a dedicated
team which triages the contacts and seeks to address the specific
concern or
query which you are seeking to raise. Where your issue may be more
substantive in nature, more information may be sought from you. If you
are
unsatisfied with the reply received, you may refer your complaint to the
relevant Supervisory Authority. If you ask us, we will endeavour to
provide
you with information about relevant complaint avenues which may be
applicable to your circumstances.
We will update this Privacy Notice when necessary to
reflect
customer feedback and changes in our products and services. When we post
changes to this statement, we will revise the “last
updated” date at the top of this Notice. If the changes are
significant, we will provide a more prominent notice
(including, for certain services, email notification of Privacy Notice
changes). We will also keep prior versions of this Privacy Notice in an
archive for your review.
We will not reduce your rights under this Privacy Notice
without your consent.
Additional Privacy Terms or Notices
In addition to this Privacy Notice, there may be specific campaigns or
promotions which will be governed by additional privacy
terms or notices. We encourage you to read
these additional terms or notices before participating in any such
campaigns
or promotions as you will be required to comply with them if you
participate. Any additional privacy terms or notices will be made
prominently available to you.
Privacy Notice