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Why Being Unavailable Online Feels So Good

In a world of endless notifications, disappearing for a while might be the ultimate luxury.

Priyal Verma

Priyal Verma

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Funny cat videos, missed calls from moms, debris falling over the faces of children, skinfluencer video on undereye crease-free makeup, breakdown texts from work BFF just marinating, Instagram reminding you to post by showing you archives. Our brains are probably mush from all the information. We were never meant to process this much, this fast. It was a few quick years from "What do you mean I can look up places to go on the internet and not stop my car every 6 minutes to ask for directions" to watching how-to videos on digital silence. Our relationship with digital presence has changed drastically - from updating our literal location status on Facebook each time we checked into a fancy vacation resort (we really had no fear of surveillance back then) to flinching every time you have to post a Birthday story for your friend as your stack of unread DMs towers over you. Digital presence and performance have engulfed our existence, especially that of Gen Z, as a generation that was the first one to experience the internet as it evolved. God bless GenX.

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TL;DR

  • Gen Z is increasingly experimenting with digital detox and "digital silence" to cope with constant notifications, online performance, and social media fatigue.

  • Stepping back from posting and replying instantly helps protect mental bandwidth, privacy, and personal experiences.

  • Rather than abandoning the internet, many young people are seeking balance through intentional unavailability and more offline interactions.

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Priyal Verma

Priyal Verma

Sr. Copywriter, BB Team

Priyal Verma is currently based in London where she graduated with a Master's in Strategic Fashion Marketing from the London College of Fashion. She started her career at Vogue as an intern and since then, has penned over 300+ pieces across Vogue, Femina, Voice of Fashion and Curator Mag. When her calendar isn't over-scheduled with tasks, she's either reading fiction, waiting for an Arctic Monkeys tour and daydreaming about her next outfit.

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