For me, a hair spa has always been one of the easiest ways to give myself TLC. The warm water, the slow massage, the chance to switch off for an hour — it's less about vanity and more about that pause, that reset. I walk out not just with shinier strands but with lighter shoulders. That's why when I started seeing the Korean hair spa go viral — videos of steaming scalp massages, glossy transformations, even waterfall rinses all over Instagram— I knew I had to try it for myself.
I first came across the Korean head spa the way most of us did — scrolling late at night. TikTok and Instagram were flooded with ASMR-style videos of foamy scalp cleansers, LED combs, and therapists pouring warm water in a waterfall rinse. It looked oddly satisfying, almost meditative. Add to that celebrities like BLACKPINK's Jennie, Hailey Bieber, and Kim Kardashian showing off their glossy, post-head spa hair, and suddenly this ritual was everywhere. What really caught my attention was how editors abroad were calling it "skincare for your scalp." That felt like the natural next step after the famous 10-step Korean skincare routine changed how we treat skin — now it was the scalp's turn in the spotlight.
