If there are a few things we wouldn’t say no to on any given day, a romantic comedy would definitely feature on the list. And when the said comedy involves the sugary sweet Alia Bhatt and new (celeb) kid on the block, Arjun Kapoor, it becomes all the more tempting.
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Based on the 2009 novel written by Chetan Bhagat, ‘2 States’, traces the story of Krish Malhotra, a typical fun loving Punjabi boy and Ananya Subramaniam, a stunningly smart and cultured Tamilian-Brahmin who find love in college and, albeit naively, chart their course for their forever after. Of course, inter community marriages in India tend to be rather interesting, as ‘2 States’ clearly depicts.

The movie is in collaboration with Sunsilk, a brand that is a perfect fit with Ananya’s character. Full of optimism and gusto, she believes in facing challenges with a smile and making her own roads.

Sunsilk understands that for 20-something single girls, hair can be quite a concern. That’s why it created a complete hair care solution that’ll allow them to be carefree about their tresses and give them the freedom to express themselves. The event also saw the launch of its new variant Sunsilk Natural Recharge association along with its exclusive movie merchandize packs for an online contest ‘Sunsilk Dream Job’.

Commenting on the association, Apoorva Mehta, CEO- Dharma Productions said, “For a young and fresh film like 2 States, it was important for us to only partner with a brand that would perfectly fit the young attitude and expression of the lead characters. We couldn't have found a better fit than Sunsilk that would reflect best with the confident and attractive personality of Ananya. It also helps that hair plays a big role for us in showcasing her personality transformation from her college days to a professional. So this association is no doubt an apt coming together of two quality brands in a unique way!”