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Dewy Makeup Look: How To Nail the Glowing Skin Trend Like a Pro

Ditch the mattes, because dewy makeup is where it’s at. Everyone’s clearly loving the dewy makeup look trend — and here’s a makeup artist’s guide to achieving it perfectly

Tatiana Dias

Tatiana Dias

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After years of playing second fiddle to matte finishes, dewy makeup has officially stepped into its main character era. Picture this: skin that looks hydrated, radiant, and luminous — never greasy. The trifecta? Sheer coverage, strategic highlight, and skin that looks like skin, but a whole lot better. Encapsulating that quintessential lit-from-within finish, dewy makeup is the perfect way to fake that glow effortlessly. And that's what makes it such a favourite!

As the beauty world shifts toward an anti-filter, pro-skin mindset, dewy makeup fits the moment perfectly. It champions healthy, breathable skin while still delivering that polished, effortlessly chic vibe. And its appeal goes beyond just aesthetics — this look works across all skin types, though it's especially transformative for dry or dull complexions. In short, the dewy makeup look is versatile, modern, and here to stay. And here's how to get it right, according to the experts.

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Tatiana Dias

Tatiana Dias

Sr. Copywriter, BB Team

Tatiana Dias is a beauty and lifestyle journalist with nearly a decade of experience, with bylines in Grazia, Vogue and Harper's to name a few. She often moonlights as a sounding board for most of her friends. Why? She likes to put her degree in Psychology to use somewhere! Adopted by three cats, you'll often find her conversing with animals more than humans. Connect with her on Instagram: @tatianadias23

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