Have you ever looked in a mirror and wondered if your cheeks were having a party without inviting the rest of your face? If you're nodding along, then I'm afraid you've tested positive for blush blindness, a condition that's spreading across the beauty world and our Instagram feeds rather rapidly. But before we dive into the deep end, let's break down what blush blindness really means. It's essentially the inability to accurately assess the amount of blush you're wearing. Blush blindness is the beauty equivalent of over-salting your food. You know it's too much, but you can't quite stop yourself. Blame it on the 'gram! Blush blindness is a product of the social media age, born from a desire to recreate bold, attention-grabbing makeup looks. Influencers and celebrities alike have been rocking flushed cheeks, inspiring hordes of fans to recreate the look. The celebrity who first sparked the blush blindness debate was American singer and actor Sabrina Carpenter. Her flushed look went viral, and subsequently sparked debates about "How much blush is too much blush?", and eventually led to the coining of the term blush blindness. Closer home, we've seen celebrities like Alia Bhatt, Ananya Panday and Janhvi Kapoor sport similar looks. TLDR: In the quest for that perfect rosy glow, it's easy to get a little carried away. So, what sets blush blindness apart from simply loving a good flush? It's the intensity and placement of the blush. Think more "fire engine" than "fresh-faced." We're talking blush that's escaped the confines of the cheeks and is exploring new territories – temples, nose, and even your eyelids.
