Vitamin C – the superstar that's one of the most popular ingredients in skincare, is vital for boosting skin glow while busting pigmentation among other benefits. This potent antioxidant acts as powerful protection against pollution, sun damage and other environmental damages. It can be found abundantly in our skin but as we age, our body starts to produce less and less of it. Just like other vitamins and minerals that need to be supplemented with age, vitamin C must be consciously taken in. Ayurveda, the 5000-year-old ancient Indian practice, places importance on vitamin C as an irreplaceable healing ingredient. This essential dietary component demands daily intake as it is a water soluble vitamin and is not stored in the body's tissues. Ayurveda recommends consumption of food that is high in vitamin C to balance the doshas while contributing to building immunity, aiding in digestion and improving overall health. The best way to ensure its daily intake is by adding Indian gooseberry or amla to your morning routine. Apart from diet, you must reach out for daily application of vitamin C serum. This stimulates collagen production to help plump and smooth the skin, increase the efficacy of sunscreen, reduce inflammation and combat sun damage and pigmentation, among other benefits. Serums have the power to penetrate deeper than your moisturiser. So its effectiveness is already enhanced as soon as it's used as a serum. Pond's Bright Beauty Serum that comes with 12% Vitamin C+E+A is a non-sticky, non-irritant, quick-absorbing formula that can be easily incorporated into your skincare routine.
