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You have your 10-step extremely moisturising routine for K-beauty and natural ingredients boosting the popularity of J-beauty. Well, now say hello to our very own in-house trend – I-beauty aka Indian beauty. Perfect for the Indian weather, concerns and skin types, there is no better way to follow a routine than to adopt one that is literally tailor-made for you such as moisturizer for oily skin, sunscreens and the whole shebang. Well, let's get into what exactly is the Indian skincare routine.
