Sometimes our skin needs deeper and more targeted skin care product to combat skin concerns. One such product to include is a face serum. A magic elixir, face serums are lightweight, fast-absorbing skin care products that contain a higher concentration of active ingredients compared to other skin care products like moisturisers or cleansers. This means you’re getting a more potent dose of the specific ingredients that target your skin concerns. Serums are typically formulated with smaller molecules, which allows them to penetrate deeper into the skin. In this article, we will guide you on how to choose the best face serum for glowing skin, which serum is best for face and best face serum for dry skin.
Face Serums: Find Your Perfect Potion!
Serums are an essential part of a skin care routine because they provide targeted, potent and efficient solutions for various skin concerns such as fine lines, wrinkles, dark spots, acne and more. The smaller molecular size of serum penetrates deeper into the skin layers, reaching areas that other products might not. This deep penetration ensures that the active ingredients can work more effectively at a cellular level. Due to their concentrated nature and deep penetration, serums can yield quicker and more visible results.
Identifying Your Skin Concerns

There is a wide variety of serums available for different skin types and concerns. Whether you have dry skin, oily skin, sensitive skin or a specific issue like hyperpigmentation, there’s likely a serum formulated to meet your needs. Common skin care concerns are dark spots, acne, dryness, dullness and uneven skin texture. Face serums also contain specific ingredients that are beneficial for skin like hyaluronic acid, vitamin C, retinol (vitamin A), niacinamide (vitamin B3) and more. Using a serum that aligns with your skin’s needs increases the likelihood of achieving optimal results. The active ingredients in the serum will work in harmony with your skin’s condition, leading to visible improvements.
Say goodbye to dullness and hello to radiant, glowing skin with Lakme Dew Drama Serum. Recommended as one of the best face serum for pigmentation, it is enriched with vitamin E, hemp seed oil, niacinamide, sunflower seed oil, glycerine along with a potent 6% vitamin E + B3 + F complex. Vitamin B3 supports youthful and soft skin, vitamin E is a potent antioxidant that promotes calm skin and fights signs of premature ageing and vitamin F seals in moisture to strengthen skin barrier.
The Best Serums for Hydration

Hydration is the key for soft and plump skin. It is important to incorporate skin care products that help lock in moisture. Many serums contain humectants like hyaluronic acid and glycerin. These molecules have the ability to attract and retain water, helping to hydrate the skin and maintain its plumpness. Hydrated skin tends to be more elastic. Serums that focus on locking in moisture also indirectly contribute to better skin elasticity by preventing the skin from becoming dry and tight.
Choose Lakme Absolute Hydra Pro Serum for fresh and plump skin. This serum is infused with powerful ingredients including HA-Penta Complex, glycerine and hyaluronic acid for super hydration and for soft, smooth and supple skin. It also contains pentavitin which is known to strengthen the skin barrier for long-term hydration.
Serums for Ageless Beauty

Serums with ingredients like vitamin C, retinol and peptides can help reduce the appearance of fine lines, wrinkles and age spots, promoting a more youthful complexion. Retinols stimulate collagen production, promote cell turnover, reduce the appearance of fine lines and wrinkles and improve skin texture. Vitamin C is a powerful antioxidant that brighten skin, evens out skin tone, fades dark spots and support collagen synthesis for improved skin firmness.
Use Simple Vitamin C+E+F Booster Serum, one of the best vitamin c serum for face in India, provides youthful glowing skin, strengthens skin barrier and moisturisation with every use. The goodness of vitamin C also acts as anti-aging by reducing age spots. This serum is suitable for all skin types, even the most sensitive ones.
Brightening and Illuminating Serums

Serums for brightening and illuminating the skin are formulated to target dullness, uneven skin tone and pigmentation issues. Ingredients like vitamin C and niacinamide can help even out skin tone and reduce the appearance of dark spots, resulting in a brighter and more radiant complexion. Niacinamide (vitamin B3) has anti-inflammatory properties, regulates melanin production, making it effective for addressing hyperpigmentation and promoting a brighter complexion.
We recommend using Pond’s Bright Beauty Anti-Pigmentation Serum, infused with 12% gluta niacinamide which penetrates deeper into the skin to repair and brighten the skin. This serum uses advanced technology that reduces pigmentation and dark spots in two weeks.

Uneven skin texture makes the skin appear dull and lifeless. To increase the skin’s luminosity and smoothness use Lakme Lumi-Smooth AHA Serum. This serum is infused with a potent formula with 8% AHA + BHA + PHA + B3 complex that gently exfoliates and peels away imperfections. AHA is known to improve skin texture, BHA is known to exfoliate and unclog pores and PHA is known to make skin smooth.
FAQs about Face Serums: Find Your Perfect Potion!
Q1. When should you use a serum in your skin care routine?
A. Serums are typically applied after cleansing and toning and before moisturising. This allows active ingredients to penetrate more effectively. In the morning, follow with sunscreen and at night you can use it before moisturiser.
Q2. Can you use serum every day?
A. Yes, some serums can be used daily. But those with strong exfoliants or retinol might be better suited for every alternate day.
Q3. How long does it take to see results from using a serum?
A. Results vary depending on the specific serum, your skin’s response and consistency. Some people may see noticeable improvements within a few weeks, while others might need a longer time for changes to become apparent.
Whether you’re looking to combat signs of ageing, manage acne, improve hydration or achieve an even complexion, incorporating the right serum can significantly enhance the health and appearance of your skin.
Written by Sania Dhirwani on Aug 18, 2023