The beauty world's growing obsession with Korean skincare routine and products can be attributed to two things — its affordability and ingredient-oriented approach. With K-beauty you can get quality ingredients without having to splurge too much. Their philosophy is that you don't have to get luxe with your routine to have good skin; good products paired with equally effective techniques can give you a healthy and glowing complexion. Not to mention their OTT 10-14 step skincare routines, which are an equally engaging experience on their own! But bridging back the conversation to the basics (the ingredients we mentioned earlier), K-beauty has managed to harness the powers of unique additives that you will always find on their labels. As for what these popular ingredients do, let's take a look...
