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2024 Skincare Trends We’re Loving

Pampering your skin is always in

Praneet Sahni Kalani

Praneet Sahni Kalani

Group
Skincare Trends
2024
Natural
Skinimalism
Premature Ageing
Sun Protection
Skincare Tools
Skincare Trends
2024
Natural
Skinimalism
Premature Ageing
Sun Protection
Skincare Tools
Keep reading to know...

The beauty landscape is constantly evolving. With each year comes a fresh batch of skincare trends that redefine our approach. Last year, we saw a surge in barrier repair products and the rise of the glass skin trend. Fast forward to a year later, from global icons to Bollywood celebrities, everyone is advocating for routines that prioritise nurturing our skin over everything else—Adding healthy, natural looking, luminous skin to our 2024 wish lists. With this in mind, I've spent the first half of 2024 curating skincare trends we're loving.

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01Matte is out, looking natural is in

That lit-from-within glow is not a faraway dream. Celebrities like Alia Bhatt and Zendaya are often spotted flaunting their natural glow. A well prepped skin needs little to no makeup and delivers a clean, natural look. On a regular basis, incorporate nourishing and deeply hydrating products that would keep your skin in good health. It's time to say goodbye to covering up and hello to letting your true beauty shine through.

02Skinimalism

If the idea of a 10-step skincare routine makes you want to hit snooze, you'll love this trend. Skinimalism is all about streamlining your routine without sacrificing results - a world where just three or four powerful products can do it all. This year, we're simplifying with a basic regimen: start with a double cleanse if needed, follow with a toner, a potent serum (think vitamin C, niacinamide, or retinol), and finish with a moisturiser that has SPF.

03Preventing Premature Ageing

Why wait for the signs of ageing to appear when you can stay ahead of the game? 2024 is all about prevention, and that means starting retinol in your mid-20s and giving your neck as much love as your face (no turkey necks here). There's a surge in the use of active ingredients—like peptides, antioxidants, and AHAs—that work overtime to keep skin looking youthful.

04Sun-Savvy No Matter the Weather

If you think sunscreen is only for beach days, think again. Being sun-savvy is a 24/7, 365-day commitment because UV damage is real. A major culprit in premature ageing and skin issues, sun protection is now the star of every skincare routine—rain or shine (literally). Sun protection is the ultimate anti-aging secret. So, slather on that sunscreen.

05Incorporating Tools as Part of Essential Skincare

Who says high-tech skincare tools are just a fad? In 2024, they're becoming must-haves for anyone serious about their skin health. These trending skincare products are no longer reserved for luxury spa days—they're now accessible and essential for achieving professional-level results right at home. From LED masks and red light therapy to face massaging tools, these gadgets are revolutionising how we care for our skin, offering targeted treatments that enhance the effectiveness of your skincare products even further. Remember, consistency is key, so make these tools a regular part of your routine to see long-term benefits.

This year's skincare trends are all about making smarter choices, opting for quality over quantity, and embracing the power of technology. Whether you're a skincare newbie or a seasoned pro, 2024 is the year to elevate your routine and achieve that natural, radiant glow everyone's raving about.

natural looking skin
minimal skincare
premature ageing
sun protection
skincare tools
natural looking skin
minimal skincare
premature ageing
sun protection
skincare tools
Praneet Sahni Kalani

Praneet Sahni Kalani

Sr. Copywriter, BB Team

Praneet Sahni Kalani is a fashion, beauty, and lifestyle writer with over five years of experience, including bylines in Vogue India. A graduate of the London College of Fashion, UAL, she previously worked as a fashion buyer, merchandiser, and stylist at Harrods, Debenhams, Tommy Hilfiger, and Ensemble. Specialising in copywriting, she has crafted content for over 110 renowned brands, showcased on her website, pennedtoposition.com. When she's not writing, she's exploring beauty and wellness trends-either at the gym or in front of the mirror.
Connect with her on Instagram: @praneetsahni__

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Latest Skincare Trends: 2024’s Must-Try Beauty Innovations