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The Secret to Brighter Eyes: Why Under Eye Serums Are a Game Changer

From fading dark circles to smoothing fine lines with advanced retinols, this is your quick guide to the best ingredients and habits for brighter, younger-looking eyes.

Sanya Anand

Sanya Anand

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They say the eyes are the windows to the soul, but for many of us, they are also the first place to betray a late night, a stressful week, or the simple passage of time. The delicate skin surrounding our eyes is significantly thinner and more fragile than the rest of our face, making it prone to puffiness, discolouration, and fine lines.

While a standard moisturiser is essential for general hydration, the quest for a truly rejuvenated gaze requires a more specialised approach. Enter the under eye serum: a concentrated, lightweight powerhouse designed to penetrate deeply and deliver transformative results.

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Sanya Anand

Sanya Anand

Sr. Copywriter, BB Team

Sanya Anand is a lifestyle writer who's always plugged into the buzz. When she's not serving up hot takes on skincare and daily rituals, you'll find her having 12 am experimental cook-out sessions.

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