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Anti-Wrinkle Serum: How to Use Them for Radiant and Youthful Skin

Praneet Sahni Kalani

Praneet Sahni Kalani

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Glowing skin
vitamin C
retinol
serum
Glowing skin
vitamin C
retinol
serum
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With inputs from a dermatologist and a yoga instructor – here's everything you need to know about how to use anti-wrinkle serums for that glow from within. Ageing is inevitable. We want to fight ageing so badly that even a glimmer of its resemblance is unsettling. But what is ageing and why is it so undesirable? The visibility of wrinkles, crow's feet and sagging skin means the signs of ageing are now noticeable on your face. Maybe in the 90s ageing was frowned upon. Today, we tackle it differently. It is no longer cool to call someone old. The phrase anti-ageing may be popular but the fear-mongering energy it carries transpires us all. As something that is to be taken care of rather than fearing, the anti-ageing toolbox we've crafted has anti-wrinkle serums along with some practices for radiant skin. It's true that as we age, the skin's radiance diminishes fast. This is because estrogen in women declines, which is the key activator of collagen production, elastin and hyaluronic acid. Estrogen loss dramatically affects the appearance of the skin, robbing us of that healthy glow, and making skin appear dry and dull. If you're wondering how to avoid this biological process, there is no way folks. Renowned dermatologist and skin expert from Mumbai Dr Madhuri Agrawal shares, "Starting with an anti-ageing skincare routine in as early as your late twenties can actually slow down the occurrence of signs of ageing."

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Anti-ageing
radiant skin
Hyaluronic Acid
Retinol
Anti-ageing
radiant skin
Hyaluronic Acid
Retinol
Praneet Sahni Kalani

Praneet Sahni Kalani

Sr. Copywriter, BB Team

Praneet Sahni Kalani is a fashion, beauty, and lifestyle writer with over five years of experience, including bylines in Vogue India. A graduate of the London College of Fashion, UAL, she previously worked as a fashion buyer, merchandiser, and stylist at Harrods, Debenhams, Tommy Hilfiger, and Ensemble. Specialising in copywriting, she has crafted content for over 110 renowned brands, showcased on her website, pennedtoposition.com. When she's not writing, she's exploring beauty and wellness trends-either at the gym or in front of the mirror.
Connect with her on Instagram: @praneetsahni__

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