Like everything else, fashion is changing too and for the good. Many designers are taking the sustainable route and giving us reasons to take a break from fast fashion. These game changing brands play on the concept of upcycling–a method wherein leftover fabric a.k.a deadstock is used to create new products. The aim is to reduce textile waste and we’re all for it! Let’s check out 5 such brands that you need to know about.
The duo’s ‘Old-New’ collection was created using discarded coke cans, discarded buttons and X-ray films which were repurposed into sequins etc. Their collection played on Kantha work (a traditional way of using old fabrics) done on grey, charcoal, ivory fabrics. This brought a fresh change to Kantha work which is otherwise said to be done on printed fabrics! Upcycling at its best.
Péro by Aneeth Arora
This celeb favourite brand uses local material and skills to carefully craft their awe-worthy pieces of clothing. Designer Aneeth Arora believes in creating hand-crafted pieces that are unique to the brand’s aesthetic–light, fresh and embroidered designs that we don’t seem to get enough of. Her upcycling project ‘Mended with Love’ received oodles of praises over its quirky, colourful pieces.
Doodlage by Kriti Tula
Born from a simple concept of creating unique and environment friendly products, Doodlage is a brand where sustainability intersects with innovativeness. The brand uses eco-friendly fabrics such as organic cotton, corn fabric, banana fabric etc. to create their products. The brand’s soul lies in upcycling and their pieces are absolute must-haves.
House of Wandering Silk
The brand’s foundation is its use of upcycled, handmade and vintage materials to not only create clothing, but also jewellery, bags and more. What we also love about this unique brand is their way of working–by choosing to partner with skilled women across self help groups and NGOs from India and Asia, the brand aims to empower women artisans. You can shop an array of clothing bags, scarves and home décor items from their website.
AM.IT by Amit Aggarwal
Celebrity fashion designer Amit Aggarwal started his label AM.IT with upcycling being the central idea. The designer used everything from recycled plastic sheets to industrial materials for his prêt line AM.IT.
Written by Vaishnavi Thakur on Jan 08, 2018