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Social Media’s Impact On The Beauty Industry: Do We Love It?

With a new beauty trend and product category emerging every week, we evaluate its impact on the industry at large

Anjan Sachar

Anjan Sachar

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Social media beauty trends
TikTok beauty hacks
Instagram beauty content
Beauty industry evolution
Social media beauty trends
TikTok beauty hacks
Instagram beauty content
Beauty industry evolution
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Beauty trends on social media come alive, die and make way for the next one faster than we're able to shoot and post a single reel. TikTok and Instagram, of course, are the preferred social media platforms that create viral beauty moments, often leading to brand-new product categories. We've seen everything from tinted lip oils to jelly blushes blow up across markets around the globe, all thanks to social media. However, is every trending product or category worth the hype? And is social media bringing about positive change or adding more clutter and confusion to the beauty industry and end consumers?

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Social media beauty trends
Impact on beauty industry
Conscious beauty consumption
Social media beauty trends
Impact on beauty industry
Conscious beauty consumption

Anjan Sachar is an award-winning beauty editor, curator & founder of The Red Lipstick Club, featured in Vogue, Elle & Harper's.

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