In a joint venture with Mojostar, Fernandez has co-created this female-only fitness brand called ‘Just F’ and we couldn’t be more excited.
‘Just F’ is basically all about bringing femininity to fitness wear and the brand’s look book is proof – the apparel line sports monochromes, florals and geometric patterns all incorporated to athleisure.
At the launch of her clothing line Jackie was quoted saying – “I have always believed that fitness and fashion are not destinations, but fun-filled journeys. They are, to me, a way of living, and as such I want my active-wear to reflect my personality and complement my lifestyle. Launching Just F, a feminine take on fitness from my perspective is a big moment for me. I am confident that the brand will meet and exceed the expectations of young women across India, who want to fulfil their fitness requirements without breaking the bank or compromising on style."
Finally, an athleisure apparel brand that gets our need to dress well even when we are sweating it out in the gym. What’s more, Just F is also highly functional, value for money, feminine and high on the fashion quotient!