Lighter skin tones
If you have a pale complexion, opt for darker shades: these include colours like maroon, navy, emerald green and royal purple. The contrast will accentuate your features and brighten up your face.
Wearing pastels and lighter neutral shades is a big no-no if you’re on the pale side of the colour spectrum. The colours will blend with your skin in an unflattering way and make your skin look washed out. Unfortunately, for the minimalist dressers out there, black and white are also not great. While some amount of contrast works really well, black and white provides too much of a contrast, making you look pastier than normal.
Medium skin tones
For those of you with warmer olive skin tones, it’s a good idea to stick close to wearing warm tones like rich oranges and yellows. If you decide to mix it up and wear cooler colours, try and go for the ones with a warmer undertone. A vibrant turquoise in the blue family or a deep magenta from the purple hues will go a long way.
Try to skip out on the colours that are at the opposite end of the spectrum—especially frosty blues or purples.
Darker skin tones
You guys should be thanking your lucky stars that black, white, cool, warm—almost everything works for you! Whether you opt for a mustard summer dress or a cornflower blue pantsuit, you can take comfort in the fact that your wardrobe can be as diverse as your personality. The main colour we ask you to stay away from is brown (and to be honest, this shouldn’t be hard), because who would want to wear a brown when they could be rocking lapis lazuli?