Every fashion week sees a kinetic clash of aesthetics, agendas and individuals all trying to out-frock each other. It's a mad frenzy whipping platform where designers are itching to get noticed, editors want to be the ultimate front row nobility and PR professionals aim for that ‘breaking news’ worthy hype for their clients. While some refuse to settle for less than the ‘coolest blogger’ tag and dress to out-dazzle all around, there are those who who take pride in their dull khadis and humble Kolhapuri flats. From the Insta-addict attention seekers to those who just warrant the right kind of focus, there is diverse genres of people, all happily coexisting in this dynamic melting pot called fashion week. Here's examining all these species up, close and personal...
 

The Eco Warriors

The Eco Warriors

This genre comprises fashion socialists, champagne communists and limousine liberals. In fact, every button on their outfit has a cause attached to it. They're most likely to utter the following phrases every five minutes, “cruelty-free”, “social responsibility”, “working conditions” and “fair trade”. They’ll never be spotted dead with the latest Fendi fur bag but instead with something that emits a vibe of sustainability and conveys the 'need-based' ethos. There's an unmistakable activist air around them and they're likely to have very strong opinions on the supply chain model and the increasing commercialisation of fashion in general. They grace every fashion talk or seminar and ask questions till they get answers that are good enough to go on their respective hallowed blogs or publications.

 

The Unicorn Punks

The Unicorn Punks

They are most likely to get photographed by the fashion press always itching for something off-the-wall or should we say, downright ridiculous. Their look comprises anything from a nose ring the size of their face to a sari with a hoodie or exaggerated bejewelled headgear. Gold bleached hair and eyebrows, fierce smokey eyes and two-toned lips or anything that says, “I won't let you forget me till you click me.”

Some of these people tend to sport off-shoulder sari gowns or Samurai skirts channelling their inner peacocks. Some of them are young fashion students experiencing their first brush with a serious fashion platform while some are bloggers-cum-freelance stylists making their presence felt and trying to schmooze with the fashion royalty.

 

Handloom Hitlers

Handloom Hitlers

They'll be in handwoven concoctions, no matter what. You can never picture them in exotic leather or neoprene, in sequins or perforated leather dresses. The phrase which hits the mind’s eye instantly when one sees them is 'Make in India'. They are not likely to smile or air-kiss unlike the Insta-addict bandage brigade. They take their craft rather seriously and expect you understand their weaves before you interview them about the inspiration behind the line. It's not uncommon to see them accessorising their looks with a jute bag which comes with vibrant tassels. No heels please, they strut around in comfy, trusty flats!

 

Freebie Princesses

Freebie Princesses

This bracket comprises starlets, micro starlets and “where-have-I-seen-her-before” wonders. They'll come wearing the designer's outfits, gladly pose for the shutterbugs till they're asked to move and make space for the bigger star arriving on the red carpet. They're likely to say, "This designer and I go way back and I have been wearing her clothes for years now. It's an honour to be here at her show." One can easily make out that the freebie junkie has no clue about the designer's aesthetic or style and how visibly uncomfortable she looks!