LRT DIARIES – BURBERRY LAUNCHES NEW STORE TO CELEBRATE “LONDON IN LOS ANGELES”
Written by Fleur Xavier and Nethra RaghuramanApr 22, 2015
British luxury brand Burberry celebrated the opening of its flagship store set on one of the most iconic streets – Rodeo Drive – in Los Angeles, with a special event at the iconic landmark Griffith Observatory. They called the event ‘London in Los Angeles’.
Hosted by Burberry’s Chief Creative and Chief Executive Officer Christopher Bailey, the event was attended by over 700 guests from around the world (many of whom wore Burberry), including international models, Hollywood celebrities and actors, as well as British celebs.
Among them were the Beckham family – David and Victoria with their children Brooklyn, Romeo, Cruz and Harper Beckham sitting front row.
Among the models and Hollywood royalty were Cara Delevingne, Suki Waterhouse, Mila Kunis, Kate Beckinsale, Elton John, David Furnish, Rosie Huntington-Whiteley, Jason Statham, January Jones and Anna Wintour among others.
The Event
The evening began with guests entering a specially created English garden through wrought iron Georgian gates, inspired by the Royal Parks of London. The landscaped garden, filled with British lavender and roses, provided the perfect setting to watch the sunset over the Hollywood Hills.
The Runway Show
The journey continued as guests took their seats in the custom-built show space, to watch the brand’s runway show featuring the Burberry family of models including Naomi Campbell, Jourdan Dunn, Sam Rollinson, Charlotte Wiggins, Malaika Firth, Ella Richards, Amber Anderson, George Barnett and George Le Page, showcasing the Burberry Autumn/Winter 2015 women’s and men’s collections.
The show closed with a collection of exclusive eveningwear, featuring floor-length tulle dresses with cut-out waistcoats and silk thread embroidery for women and slim-fit velvet tuxedos with grosgrain details for men. The finale featured a surprise runway appearance from British film and television star James Corden.
British Burberry music acts George Ezra, Tom Odell, Clare Maguire and Benjamin Clementine flew in from London to perform live tracks during the show.
To Los Angeles
As the show ended, the First Battalion Grenadier Guards entered, which opened up to reveal the iconic Griffith Observatory at the end of the runway.
The 19 guards, performing with drums and flutes, led the models and guests outside on an extended runway, leaving the backdrop of the London skyline behind them.
The First Battalion Grenadier Guards continued their performance outside while giant digital projections of the guards and the British and American flags illuminated the façade of the Observatory.
Definitely not the kind of event you see often—what a wonderful way to celebrate!
Want to ask Fleur and Nethra your questions on beauty, fashion, style and health? They’d like to hear from you, so send them an email at hello@littleredtote.com
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After winning the Ms. Beautiful Skin award at The Femina Miss India, Fleur Xavier skyrocketed into a fulfilling career of runway, television commercials and magazine covers. Nethra Raghuraman catapulted to fame after winning the Elite Model Look of the Year and she has never looked back since. She has appeared on the covers of fashion magazines and has been the face of numerous advertising campaigns. Fleur and Nethra’s popular blog, Little Red Tote (LRT) offers beauty, fashion and lifestyle tips.
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Written by Fleur Xavier and Nethra Raghuraman on Apr 22, 2015