When we hear about Masaba the first thing that comes to our minds is quirky prints. And her collaboration with Myntra’s leading in-house ethnic wear brand, Anouk, made us jump with joy! A range full of contemporary ethnic wear, we quite enjoyed ourselves at her show seeing models strutting around in a playful print mix and bright colours. Here’s what to expect from her new signature collection...
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“Bold is beautiful”, says Masaba. “Modern Indian women are looking for easy styles that maintain the style factor intact. The trendsetting signature line ‘Masaba for Anouk’ comprises of contemporary ethnic wear in quirky prints on an intense colour palette and sharp and geometric silhouettes that bursts ethnic wear stereotypes to meet the dressing needs of women of today. “I have tried and defined a woman’s profound persona by artfully combining my signature style- quirky prints with Anouk’s modern-age ethnic styles,” says Masaba.

On her collaboration with Myntra, the young designer says, “This is my first ever collaboration with an e-commerce site. I love the affordable price points and the freedom of creativity the collaboration has given to me. Incorporating fusion prints in everyday wear was fun. Ethnic to me means to embrace the kurti and with a galore of floral, real life and bird prints inspired by the villages of India, the collection stands true to the expectations of the experimental modern women who love to infuse traditional influences in modern day clothing.”

Masaba for Anouk offers the best of 40 chic traditional styles ranging from INR 1399 to 4199 in kurtas and SKD’s to dhoti pants, tops, palazzo pants and jumpsuits that will be available on Myntra and Flipkart”, she concludes.