- The happy marriage between Indian textiles and contemporary designs
- Theatrics of the carefully curated show
- Hair and makeup
- The word play
- The organic and sustainable approach
The happy marriage between Indian textiles and contemporary designs
Coming together of heritage textiles, artistry, ecological consciousness and contemporary designs all clubbed together, the 11:11 collection was custom designed to suit the modern aesthetics that demand all things hand-made and authentic.
Theatrics of the carefully curated show
An unusual runway setup that depicted the backstage chaos at a fashion week with models taking turns to sit on either sides of the dresser; something rather theatrical and very much in sync with the organic, basic theme of the show.
Hair and makeup
Hair was most interestingly kept half done to focus on the backstage theme. Make up was essentially all things summer with dewy cheeks, moist nude lids, green and tangerine lips all done by Virginia to suit the theme. Read more about the entire look here.
The word play
It’s not all that often at a fashion show that the models and showstoppers get to voice themselves but here they did. Two liners by Sarah Jane Dias, Jas Sagu and others in between their walk were all about the basic nature of beauty.
The organic and sustainable approach
And finally the most obvious takeaway from the show was its theme. Finding beauty in discarded arts, crafts and materials is the basic philosophy behind the sustainable Indian textiles day at LFW. And the 11:11 collection made in humble fabrics like organic cotton, khadi and natural dyeing advocated just that.