5 Designer Sportswear Collaborations You Didn't Know About
Written by Shreya ContractorNov 02, 2016
Ever since Karl Lagerfeld collaborated with H&M for a capsule collection in 2004, the concept of designer collaborations has gone viral. We’ve seen it happen most with H&M of course—Balmain, Kenzo, Lanvin, you name it—but other sportswear giants like Adidas (Yeezy) and Puma (Fenty) too have jumped on the bandwagon to ensure that your workout wardrobe is at par with the rest of your wardrobe. Listed below are some of the most versatile collaborations till date…
When NikeLab collaborated with Givenchy’s head Riccardo Tisci and dropped their ad campaign, we knew we had to get our hands on their kaleidoscopic floral prints. But so did everyone else—because the collection was out of stock almost immediately after its release.
Adidas x Stella McCartney
Probably the oldest collaboration in the book, Stella McCartney’s collection for Adidas was premised around the idea of stylish workout wear. Since then, it sure has come a long way. Incorporating the latest technology and embracing the latest textiles—each collection has been taken up a notch with something new on offer.
New Balance x J Crew
A few months ago J Crew launched its first ever activewear collection with New Balance, featuring a vibrant colour palette of oranges and blues with dots, stripes and everything so nice, you’ll want every single piece of it. The ad campaigns for the collection featured real life people as opposed to models, making it more real and relatable than any other.
Reebok x Kendrick Lamar
American rapper Kendrick Lamar’s capsule collections for Reebok have always come with a strong (and controversial) message. His latest collab has sneakers cleverly designed with seams running along the length of the shoes, separating the blue half from the red half, in an attempt to put an end to and to show unity between the warring gangs—Crips and Bloods.
Puma x McQ
When you hear McQueen, you’re already thinking edgy and rebellious—and that’s exactly what Puma’s collaboration with McQ looks like. With a colour palette predominant of black and metallics, the collection has a futuristic edge to it that makes it stand out from the rest.
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Written by Shreya Contractor on Nov 02, 2016