Surendri by Yogesh Chaudhary is a label that reflects the contemporary woman’s highly stylised taste for lifestyle and design.
The label epitomizes a woman’s desire for the raw expression of sensuality—in terms of patterns and draping to enhance the contemporary look.
Over the seasons, the label has come to stand for an extensive range of merchandise, serving women of all shapes and sizes.
The Surendri woman is defined as an eclectic disposition, high on graphic and colour. Her sartorial choices are a reflection of her lifestyle.
With this collection Yogesh Chaudhary aims to create a brand, and not just a garment label.
The core strength of the brand lies in creating an occasion appropriate statement, with the emphatic help of bold prints, embellishments and the liberal use of indigenous crafts in contemporary formats.
This season’s collection is dedicated to the indomitable spirit of the working woman and is a celebration of love in the Harayanvi summer. Thus, incorporating sunflowers as the prime motif, in significance of the harvest.
Chandrawal presents a sharp line-up of corporate dressing, with the unique utilization of menswear suiting fabrics.
Decoding and reimagining the ‘original Indian white shirt’ is the essential part of the Surendri’s newest seasonal collection.
The concept of day-to-night dressing continues to be at the heart of the brands ideology—with an assortment of western wear to Indian wear.
Written by Nazneen Joshi on Aug 20, 2014