Here's how you can make your beauty routine sustainable

Written by Urvi ShahFeb 16, 2022

A well-crafted self-care regimen is incomplete without thought. And, by thought, we mean, are your go-to products from a brand that prioritises sustainability? Are you packing too many products into your repository without reason? Or purchasing a product that supports animal cruelty? If you don't ask yourself these questions, chances are your beauty routine is highly toxic: literally and metaphorically. In 2022, we mustn't shrug these questions off nonchalantly and buy without research. And that's why we have put together a list of 4 questions you must ask yourself before purchasing a new product.

01. Are the ingredients natural, ethically sourced, and cruelty-free?

Here are a few questions you must ask yourself before purchasing from a brand. Are they testing their products on animals? Are they destroying local ecosystems to procure ingredients? One brand that has the correct answer to all of these is Simple. It lives by one philosophy: kind to skin, the planet, and animals. Their products contain no artificial fragrances, colours, dyes, harsh chemicals, or parabens! They’re PETA-certified as cruelty-free too! And they’re constantly looking for recyclable packaging options and sustainably-sourced cartons and ingredients. Love, Beauty and Planet is another PETA-certified vegan and cruelty-free brand. This brand sources its ingredients ethically—one example includes its ethically-sourced coconut water from the Philippines infused in the Love, Beauty and Planet Hydrating Coconut Water and Mimosa Flower Body Lotion. Yum! They’re also aiming at reducing emissions associated with their products to zero by 2030, out of their many other goals. Look out for these indications before purchasing a product.

02. What kind of packaging does the brand use?

It’s of utmost importance to support brands that are rethinking their products to pursue sustainability. And it’s a no-brainer that packaging is an essential aspect of sustainability. One such brand focusing on sustainable packaging is Love, Beauty and Planet. This brand converts plastic waste from landfills into recycled bottles loaded with delicious-smelling shampoos, conditioners, and lotions. And you can recycle these bottles once you’re through with the product!

03. Are you loading up on products?

Even though many of us like putting together a full-fledged repository complete with tens of lipsticks, highlighters, serums, and countless other makeup and skincare products, we must focus on using what we have. This reduces wastage. And once you’re through with this, look out for multipurpose products that club multiple benefits together instead of investing in products that target individual concerns.

04. Does the brand you’re purchasing from have goals to meet?

Are they looking to sustain this pursuit? Or is it a short-term fad to position themselves as sustainable for ulterior motives? Let’s demonstrate this point with an example. Take Love, Beauty and Planet. They aim to reduce emissions associated with their products to zero by 2030. They strive to direct our carbon tax dollars towards nature-based solutions to protect and regenerate land, forests, and oceans. This is one of their many other goals. Watch out for brands pursuing such long-term plans before purchasing from them.