Skincare enthusiast or not, we are pretty sure you’ve come across the term ‘clean beauty’ at least once. This skincare trend has been rapidly gaining momentum over the past few years, with more and more people making the shift to clean beauty.

But what exactly is clean beauty, and why are so many people going ga-ga over it? We’ll tell you. The term ‘clean beauty’ basically means using products that are free from any harmful ingredients that could damage the skin in any way. If you’re curious to find out more about this trend, we’ve got you covered. Here’s a complete lowdown on everything you need to know about clean beauty, including how to start a clean beauty routine of your own.  


Clean beauty 101: Everything you need to know about this skincare revolution

What exactly is clean beauty?

First things first, it is important to know what exactly clean beauty is. In simple terms, clean beauty is all about using products that are safe for your skin AND the environment. Clean beauty products are free of harmful ingredients that make them super safe to use even on the most sensitive skin types and don’t harm the environment as well.

How do clean beauty products ensure this?

Apart from avoiding chemicals that could harm the skin, clean beauty also strives to use packaging that is either biodegradable or can be recycled. Additionally, it aims at giving a complete ingredient list to the customer for total disclosure to ensure that the customer can make an informed decision.

What are the ingredients clean beauty steers clear off?

Parabens, alcohol, artificial fragrances, artificial colourants, soap, animal-derived ingredients and harsh chemicals are some harsh ingredients you won’t find in clean beauty products. These baddies could harm your skin as well as the environment. A great example of a clean beauty range that is free from all these skincare baddies is the Simple Skincare. The brand uses skin-loving ingredients to formulate their products so they can be used by the most sensitive of skin types. All their products are hypoallergenic, non-comedogenic and dermatologically tested to give your skin nothing but gentle care.



Clean beauty 101: Everything you need to know about this skincare revolution

Are clean products and natural products the same thing?

There is no consensus on this, and therefore most people often end up using these two terms interchangeably. But clean beauty does not necessarily mean the products in question are natural or organic. It just means that all the ingredients used in the product are safe for your skin and eco-friendly. These ingredients can be both natural and synthetic. Natural beauty, on the other hand, uses ingredients found in nature. However, they may not necessarily be suitable for all skin types and may cause an allergic reaction.

Clean beauty 101: Everything you need to know about this skincare revolution

Are clean beauty products effective?

Yes, definitely. Clean beauty products are formulated with other high-quality ingredients that are just as effective. In fact, clean beauty products are made keeping in mind that skincare products such as moisturisers or serums stay on your skin for a long period of time. That’s why the cleaner the product, the more effective it will be without causing any damage to your skin.

If you are looking to switch to clean beauty products, we recommend you start with Simple. The brand offers two ranges of products, the Simple Kind To Skin Range for sensitive skin and Simple Daily Skin Detox Range for oily and blemish-prone skin. Depending on your skin type, you can choose from an array of skincare products to begin your clean beauty journey. From cleanser and moisturiser to micellar water and scrub, go ahead and take your pick. Apart from being free from any harmful chemicals that can harm your skin, these products are hypoallergenic, non-comedogenic, cruelty-free and dermatologically tested. Plus, they are formulated with skin-loving ingredients and multivitamins that will leave your skin clean, fresh and perfectly hydrated.