The festive season, why not indulge yourself in some gold? Before you head out to the nearest gold store, let us clarify. We mean gold in your skincare!

It is time you stocked your beauty shelves with products that are spiked with gold. Gold is known to have many skin benefits and if you did not already know about them, here you are!

Stimulates skin cells and reduces the appearance of fine lines and wrinkles
 

Stimulates skin cells and reduces the appearance of fine lines and wrinkles

Ions in gold help stimulate the blood circulation in the skin. This in turn helps increase the regeneration of skin calls. This preserves the elasticity of the skin and reduces the appearance of fine line and wrinkles. Use the Pond’s Gold Radiance Youthful Glow Day Cream every morning to start your day with a boost of gold-goodness.

Halts collagen depletion and slows premature ageing of skin
 

Halts collagen depletion and slows premature ageing of skin

Collagen is produced by the body and is responsible for keeping your skin and hair smooth and shine. Post 25, the collagen production shows down and your skin begins to show signs of ageing. Gold infused products speed up the regeneration of the skin cells and helps reduce dryness and keeps the skin looking smooth.

Treats sun damage and lightens the skin
 

Treats sun damage and lightens the skin

When your skin is exposed for long periods of time to the sun, it accelerates the production of a pigment called melanin in your skin. This pigment is responsible for the gradual darker appearance of the skin. Regular use of gold-infused products reduces the production of melanin in the body. The famous Cleopatra is known to have used a gold face mask every night to keep her skin looking radiant and youthful. While we may not have the means to get a real gold face mask every night, we can offer you the next best thing! Use the Pond’s Gold Radiance Youthful Glow Night Repair Cream every night to see renewed softness and radiance.