Our fast-paced lives demand a skin care product that acts as a barrier to outside invaders and boosts our skin. After much trial and error, we’ve come to the conclusion that a serum is one such product that reverses ageing and lends a glow to your skin when used on a daily basis. Here’s why we think serums are the magic potion for your face
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What is a serum?

Before we start telling you what the best serum for your face is, you must understand what a serum is and how it works. A serum is made up of tiny, fast-absorbing and active ingredients that are easily absorbed by the skin and thus help with the process of cell regeneration. This formula makes the skin supple, elastic and bright with regular use. One of the biggest qualities of a serum is the fact that it just melts into your skin.

What’s so special?

Unlike moisturisers, a serum is known for its ability to penetrate deep within the pores, giving your skin the essential nutrients it requires through its active ingredients. A serum also helps in layering your products because it is so lightweight. For instance, you can use a brightening serum and still follow it with a night cream to benefit from the goodness of both products.

Most serums are water-based

Since our body has a high percentage of water content, such water-based treatments make it easier for the skin to absorb a serum quickly. Most serums are meant for all skin types but we highly recommend the Pond’s Gold Radiance Precious Youth Serum due to its effective anti-ageing and skin boosting properties.

Serums target specific skin concerns

Depending on your skin goals you can pick a serum or even alternate with two different serums in the course of a week. A beauty potion we absolutely adore is the Pond’s Gold Radiance Precious Youth Serum that contains the goodness of gold in the form of micro-particles. It is non-comedogenic so it works wonders even for those with oily skin as it promises not to block pores. It also contains Vitamin B3 that helps reduce age spots and restores the skin’s youthful radiance. It reduces fine lines and pigmentation—a common concern as we age. Most importantly, it works for all skin types. Sounds like magic? Well, that’s because it is!

Set a serum regime

A serum is most effective when applied after cleansing and toning and before moisturising your face. Take few drops and pat on your skin to start your day with a glowing face.

Now that we’ve learnt the importance of a serum, nothing can stop us from retaining our youthful glow, right?