While we wished we had the key to the fountain of youth, we don’t! Ageing is a natural and unavoidable process. But while we can’t stop the process completely, we can definitely prevent signs of ageing from showing up sooner than they should. While anti-ageing tips mostly talk about the face and under-eye area, we know that fine lines and wrinkles aren’t just reserved for those areas. Your body needs just as much love and care to remain taut and youthful for as long as possible. But instead of looking for rapid and overnight solutions, what you need is a holistic skincare routine that provides long term solutions. So here’s a complete body care guide for mature skin you need to follow to keep your skin healthy, supple and glowing.


01. Hydrate your skin

Hydrate your skin

As we age, the moisture-retaining capacity of the skin starts to decrease, resulting in the skin turning dry and dull. It requires more than just regular moisture to keep it looking glowing and supple at all times. Your best bet is to look for a deep acting, intensive moisturiser that can hydrate and nourish the skin thoroughly. Enter: The Dove Body Love Pro Age Body Lotion For Mature Skin. Specially formulated for mature skin with olive oil and Vitamin B3, it gives your skin long-lasting moisturisation and a radiant look.

Enriched with olive oil, AHAs and Vitamin B3, this lotion gently exfoliates the upper layer of skin to reveal smoother skin while helping skin rejuvenate and lock in moisture. This paraben-free formula also helps in the reduction of dark spots, thus giving you flawless and nourished skin that ages backwards.



02. Pick the right product

Pick the right product

While moisturising the body is an important and unmissable part of any skincare routine, it’s especially important for those with mature skin. We have already discussed the skin’s inability to hold in moisture as you age, but what do you do if you have naturally dry skin, to begin with? It gets even tougher to manage it as you grow older. So you need to pick products smartly. Don’t opt for products that give superficial benefits. Instead, look for science-backed products that offer long-lasting results like the Dove Body Love Pro Age Body Butter. Enriched with olive and sunflower oil, this product deeply moisturises your skin keeping it supple and radiant at all times.


03. Exfoliate


As we age, our skin's natural exfoliation process slows down and causes a buildup of dead, dull skin. Regular exfoliation is one of the most effective ways to make mature skin look young and bright because it helps speed up cell turnover, softens fine lines and wrinkles and diminishes hyperpigmentation. Use the Dove Exfoliating Body Polish Scrub with Pomegranate Seeds and Shea Butter to eliminate dull, dry skin and reveal youthful glowing skin.



04. Sunscreen


Every area of our skin that might be potentially exposed to the sun has to be protected. The sun is the number-one culprit when it comes to ageing. Even if you’re staying home, UV rays find their way in through windows, curtains, etc. so slather an ample amount of sunscreen during the day to keep your skin looking youthful and bright for as long as humanly possible.