Your no-nonsense guide to clean beauty

Written by Nishtha BhallaJul 16, 2021

Apart from looking at skin concerns and skin types to figure out what skincare products to use, there's a new aspect in town — mindfulness. Like clean eating, clean beauty is gaining momentum, and for a good reason. It makes sense that what we put on our skin should be as nourishing as what we put in our bellies. And that's what makes clean beauty so important.

Basically, clean beauty consists of products made without ingredients that have been shown or are suspected of harming human health. And if you've been considering switching to clean beauty, consider this your one-stop no-nonsense guide on everything you need to know about clean beauty.

01. Understand what it really means

No, this isn't a synonym for green, natural, or herbal. While there is no textbook definition, clean beauty usually encompasses mindfully created products and produced without any proven or suspected toxic ingredients. These can include either only naturally-sourced ingredients or a combination of naturally-sourced ingredients with safe, non-toxic chemicals.

02. What to avoid

You should avoid some common skincare ingredients altogether. These include parabens (of course), artificial fragrances, dyes, alcohol, formaldehyde, talc, silica, and refined petroleum to begin with. These ingredients are bad for your skin and contain certain toxic traits that can lead to severe health problems. You see this as ingredients to avoid; we see this as just another reason to shift to clean beauty!

03. What to look for

Clean beauty products have a huge range of benefits for your skin and health. An easy way to find out if the product is clean is to look for the PETA certified or cruelty-free logo, which indicates that the brand doesn’t test their products on animals or use animal-derived ingredients. Plus, clean beauty products are usually hypoallergenic, non-comedogenic and dermatologically tested, making them perfect for all skin types, especially sensitive skin.

04. How to make the switch


So now that you've got a gist about clean beauty 101, where do you start? By detoxing your skin of all the toxins, you've been subjecting it to, of course! Check out the Simple Daily Skin Detox range to seamlessly make the switch to clean beauty. Simple manages to check all the boxes when it comes to being a clean beauty brand — since it has none of the baddies present in regular skincare — and contains ingredients that are safe and good for your skin. We recommend starting easy with the Simple Kind To Skin Refreshing Facial Wash since it will cleanse your skin without leaving it feeling dry or tight!


Now that you've got your cleansing covered, you need to build a steady clean beauty skincare routine that works for your skin. We recommend you go the CTM route and opt for the Simple Kind To Skin Soothing Facial Toner (contains no alcohol) and the Simple Kind To Skin Hydrating Light Moisturiser. These products are hypoallergenic, non-comedogenic and dermatologically tested, making them suitable for all skin types.  Plus, they contain skin-loving ingredients like pro-vitamin B5, vitamin E and triple purified water that cleanse and nourish your skin gently yet effectively.