You are religiously cleansing, toning and moisturising your skin still it looks dull and tired. Maybe you’re missing out on an essential step in your skin care routine—serum. Face serums have concentrated doses of active ingredients that are designed to target specific skin concerns. Incorporating the right facial serum to your beauty routine can finally give glowing and younger looking skin that you always wanted.

So, how do you choose the best face serum for your concern? We tell you how...

skin brightening serum

1.  Skin-brightening serum

Are uneven skin tone, hyperpigmentation and dull skin bothering you? Adding a skin-brightening serum to your skincare routine can visibly diminish hyperpigmentation and correct uneven skin tone. Vitamin C is considered to be one of the best ingredients for flawless skin. The Lakmé 9 to 5 Vitamin C + Facial Serum is enriched with the richest known source of vitamin C – Kakadu Plum. It is designed to provide a healthy skin barrier that can fight multiple skin problems like ageing, pollution & sun damage and dullness to promote brighter and healthier skin. 

hydrating serum

2. Hydrating serum

Does your reflection in the mirror look parched and dehydrated? Looks like your moisturiser isn’t enough, adding an extra layer of hydration with the Lakmé Absolute Hydra Pro Serum will amplify the hydrating effects. A few drops of this lightweight serum accentuate your skin’s natural shine and gloss, leaving your skin super hydrated and radiant. Formulated with an aqueous veil with mineral-laden glacial water, the serum is suitable for all skin types.

nourishing serum

3. Nourishing serum

Environmental stressors contribute to dull and lifeless skin and invite skin concerns like redness, dryness and inflammation. A natural, oil-based serum such as the Lakmé Absolute Argan Oil Radiance Overnight Oil-in-serum combines the power of both a serum and oil to offer superior nourishment. This lightweight concentrate is packed with skin benefiting properties of Moroccon Argan oil to give you glowing and radiant skin.  

anti-aging serum

4. Anti-ageing serum

If you notice wrinkles, fine lines, dullness and patchy skin, anti-ageing serum is what your skin needs. This serum will slow down the ageing process by boosting collagen and improving skin elasticity. The Lakmé Absolute Youth Infinity Serum is an anti-ageing serum endowed with skin-lightening and brightening qualities to tackle dullness, patchy skin and wrinkles. Enriched with 89% Pure Pro-Retinol C Complex, this serum helps to give youthful, firmer skin and repairs, regenerates and imparts that youthful glow.


1) How do I know what serum is right for me?

It is advised to consider your skin type and concern while choosing a serum. If you have oily and acne-prone skin, opt for a face serum with salicylic acid and retinoids to control excess oil and breakouts. Similarly if you have uneven skin tone and dark spots can go for a vitamin C serum.

2) What is the right age to start using face serum?

Start using serum in your early 20s. Serums contain potent ingredients that offer a lot of benefits. Right from fighting the signs of ageing to correcting skin tone, and improving skin texture, serums can do it all. The sooner you start the better protection it will provide from external aggressors. 

3) Which serum is best for daily use?

Vitamin C is one of the best serums for daily use, it tackles a lot of skin concerns as well as strengthens the skin's protective layer to prevent premature ageing, dark spots and uneven skin tone.